Why Shouldn’t Information Be Beautiful?

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A new mom has lots of questions about her delivery. To help her sort it through, this hospital has prepared some useful guides. But let’s admit it—new moms also like Pinterest. They’re more likely to read something that looks beautiful—in addition to being helpful content.
 
Are you giving your target audience reason to step into your content? Understanding what they already love to look at it can be a great first step.

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