Could You Be Wrong About What Your Company is Actually Selling?

Health care sells peace of mind and hope—not MRIs. Coke sells a feeling. Cars sell image. Banks sell security and peace of mind. These are the deeper motivations of consumers that lie beneath the actual product decision.
 
We worked with Dignity Health to sell lifestyle options in this recruiting brochure and display unit. While they are selling jobs, lifestyle motivations are what drive a physician’s decision to align with an organization. They’ll consider questions like these: How will my family flourish in this location? How much satisfaction will I find with my colleagues? How will I find meaning in my career opportunities? What will my lifestyle look like if I take a career with this clinic?
 
It’s important to reach your audience not just with product benefits, but to address the underlying motivations they have for engaging with you.
 
So what are you selling?

Dignity Health Recruiting Brochure

Dignity Health Recruiting Brochure

Dignity Health Recruiting Display

Dignity Health Recruiting Display

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