8 Tips on Getting People to Read your Emails: Part 2

In our last blog entry, we talked about how hard it’s getting to get others to read your emails, and gave you the first four tips on making yours more likely to get read. Here are the final four tips:
 
5. Avoid mitigated language.
Go from words like “it’s important that this is finished by June 10” to “You’ll recall there’s a trade show on June 15, and if we don’t have this finished by June 10, we’ll miss the chance to showcase this product to 50,000 potential customers.” So often we assume people will realize these unspoken things, yet often a reader’s time constraints don’t give him or her the chance to make those connections.
 
6. Make the connections for the reader.
Providing brief context helps the reader link your request or comment to something bigger that is important to them.
 
7. Shorten, shorten and shorten.
After you write an email, try to cut it in half. A long email makes it more likely yours will go in the “I’ll get to this when I have more time” bin—and ultimately may not get read at all. Remember too that many readers will decide whether or not to read your email on their phone, which requires even more scrolling to get through the message.
 
8. Don’t send it.
Sometimes the best thing is not to send it at all—so you don’t get marked as someone who sends too many emails. The busier the recipient, the more they’ll appreciate your ability to include them only on things that really require their attention.

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