Create Micro-moments for Your Clients

Whether or not we like it, we are increasingly people of the moment—or even the micro-moment. We hear about a book and want to order it right then. We see a plant and want to identify it, or spot those fabulous boots and want to buy them.
 
What does this mean for marketers? You already know that mobile use is sky-rocketing. But it also means that your digital presence is vital. How you look and feel in the first seconds of a customer interaction determines if they’ll stay or go.
 
Good writing, good design and having a mobile-friendly site isn’t optional any more. It’s imperative. If your company is already there, hooray. But if they’re not, learn to create the moments your clients crave—and see what happens.