Speak To What Your Customer Really Cares About

Fear is a major driver in human behavior, and the birth of a new baby is no exception. While emotions around this event pair both joy and anxiety, before a hospital can ever sell a particular aspect of their service, they need to allay the fears of the new mom.
This ad starts by showing that this hospital team absolutely understands the emotional turbulence of pregnancy, and that they are completely prepared for all of the things you’re worried about. It moves the new mom from worry to calm by inviting them back to their own place of wonder.
Although the text is short, it’s a very strategic journey designed to connect, draw in and evoke an emotional tie with the physicians and the hospital.
What fears does your service or product allay for your customers?