Why 10 Reasons Always Works

Lists make popular reading. Maybe it’s because the number (whether it’s 3 or 10 or 12) signals to us how much time we’ll need to invest. Or maybe it signals that each item will be short. Or maybe we just feel a sense of satisfaction at finishing a list. Whatever the reason, lists are a perfect solution for delivering “snackable” content.
In this higher education video, we’ve captured 10 of the reasons students love Walla Walla University and packaged them as a story narrated by the university’s own president—to add another layer of connection.
What part of your business’ story could be reduced to a simple list?