Humans can’t resist a good story, which is why more and more companies realize the importance of investing in video storytelling.
But video itself can’t guarantee the story’s success. Here are three ways to improve the power of your customer or patient stories:
- Introduce tension. Good stories move through conflict to resolution. They tell how a person was transformed by your product or service.
- Make it personal. Unless you have Hollywood budgets for talent, real, true stories are more authentic than re-enactments. So show life as it is, without making it promotional or scripted.
- Show, don’t just tell. In this story, we show the patient living an active, vibrant life. These images powerfully underscore what the audio is communicating, and allow a glimpse into the person’s life that is compelling.
Interested in bringing the power of video storytelling to your business? Email us at TalkWithUs@CMBell.com, and we’ll help you find ways to engage your audience through this powerful medium.