Colors create a reaction in our brain, and yellow, more than any other, gets noticed. It’s the color to use if you want to get someone’s attention—particularly when paired with high contrast colors like black type.
But like all colors, it has its place. According to Print, you’re less likely to see it on apps and websites than book covers, taxis and caution signs. It signals anything from cheery to danger, so has to be used with care.
But on a shelf of books, your eye will surely move first to the yellow ones, which may be why yellow is having a resurgence in book covers.
Can you see yellow being used in your company?
Image Source: Print Magazine