What does the word "video" evoke for you? Do you see a talking head? A staged, corporate piece? A Hollywood production?
Today, video production styles vary widely—opening the door to countless ways of expressing your message in this powerful medium. If you're developing content designed to get viewed and remembered, take a moment to see what's possible beyond the traditional videos you might be used to.
In this blog post, we're focusing specifically on some trends in motion graphics—a fun and versatile type of video production that can range from very affordable to cinematic.
Flat design is a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colors and two-dimensional illustrations. Simple images convey messages more quickly than detailed illustrations. Images like icons can indicate universal actions or purposes so that everyone can easily understand them.
On the creation side, there is an increase in 4K related video production, video editing and motion design products. Hardware producers (projectors, displays, televisions) are pushing hard to get 4K into the mass market.
Hand drawn hybrids
Blending hand drawn elements with CGI components is a great way to give the audience a sense of wonder. This concept is powerful when trying to explain how a complex design came to life. It makes it easier to understand and appear more tangible. It’s a powerful marketing technique that makes it easy for the target audience to fall in love with a desired look.
This year there are more animations turning up in which organic shapes transform in a liquid way.
Shapes are smeared and splash back together, often at the moment of a peak in the action, moving in slight slow motion, with twists and bends. It resembles the psychedelic shapes known from the 60’s.
Abstract drops and smears, swirling typography, and even characters whose limbs are being stretched and swirled. It may be a counter movement against the downward trend of geometrical squares, triangles, and circle-transitions.
What was once an uncommon occurrence, is now becoming more and more prevalent. Many motion graphics today successfully combine mixed disciplines to create a more graphic, stylized, and illustrated look.
Seamless transitions are nothing new nor revolutionary when it comes to motion graphics but they have gained in popularity only recently. They create a feeling of fluidity and allow one scene to flow into the next without any interruptions or cuts between them.
Although GIFs aren’t a new thing, they have recently gained traction after Facebook and Twitter allowed embedding and sharing. They are a great way to convey a message in a precise manner and are often used to add a touch of humor.
Which of these trends speaks to you?