Christian Aid Center Nonprofit Video Campaign

A look at the role of video in supporting a $4.85 million capital campaign

 

This homeless shelter had a big dream: to create a facility where women and children could be safe, experience dignity, live in a caring community, and find a new path forward for their lives. Fueled by their passion to end the cycle of homelessness, Christian Aid Center launched a $4.85 million capital campaign to build this new shelter with funds from generous donors.

Video storytelling helped them bring to life the need and cast a vision for a better future. By featuring a resident who was able to chart a new course for her family's future, the video helped viewers better understand the struggle of those who are homeless—and how a center like this could change lives.

Recruiting donors, supporters, and staff requires connecting with them emotionally, and nothing does this as well as a video story.


 
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Building out the story with print

In addition to producing the video, we designed direct mail, portable banners, and brochures to help raise the funding for the new shelter.