Service line campaign
New spine center builds business faster than projected
CHALLENGE: A rural hospital launches their region's first spine center and must educate the community on what this means for patients while making the case for staying local for spine care.
SOLUTION: Create a campaign concept that uses a distinctive visual image, a clever headline, and compelling copy. Client chose to deliver the message regionally via outdoor, direct mail, and print.
RESULT: Client reports a 25% increase in spine cases within the early months of the campaign. The distinctive message gets recognized and remembered in the local market.