One video shoot and two edits leverage their investment and provide both an orientation/recruitment video and a marketing video


CHALLENGE: JEA Senior Living needed two videos with similar messages: one for building culture and recruiting employees, and one to introduce prospective residents and their families to their way of caring for residents.

SOLUTION: Develop two versions of their video with different emphases to maximize their investment. Both videos introduce their audiences to the people, passion, and purpose behind their work, but in different ways.

RESULT: JEA Senior Living personalizes and brings heart to their work, which allays fears families may have about finding a home for their loved one. This is the foundation for building trust and preference for their organization.


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