OUR WORK

Create Campaign That Drives Growth of New Spine Program

CHALLENGE

Create campaign to launch the first spine program in the region—increasing awareness of what a spine program can do for patients and driving appropriate patients to physicians. Develop creative on limited budget.

SOLUTION

Create custom "blue man" illustration, which gains rapid recognition in the community and serves as a visual cue for the new service line. Use digital, outdoor and print to drive patients to physicians.

RESULT

Client sees a 25% increase in spine surgeries in the first two months of the campaign.