Limagrain Cereal Seeds

The fourth largest seed company in the world uses video to tell their PNW success story


CHALLENGE: Limagrain is a farmer’s cooperative based in France and the fourth largest seed company in the world. In just 8 years—a relatively short time in seed breeding—they’ve gone from zero to 30% market share in the Pacific Northwest. Yet many clients, prospective customers, and shareholders didn’t know the story of their success.

SOLUTION: CMBell worked with Limagrain to showcase the story of their success in the Pacific Northwest by featuring the people and places that have impacted it. Shot in one of their test fields in Washington state, company leaders and seed buyers from all over the country converged to participate in a regional sales event.

RESULT: Their story came to life in video through interviews and b-roll depicting their Northwest seed-breeding operation. Video allows shareholders and customers alike who would never be able to visit their research sites to make a virtual visit and hear the story directly from the company’s leaders and other significant voices.


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