Mission and Values Internal Communication Videos
Nothing impacts a brand like well-told stories
CHALLENGE: Move a corporation’s mission from a theoretical concept into a real-life setting.
SOLUTION: In this brand micro documentary, we get a glimpse into a hospital's unprecedented 64-hour evacuation and re-opening during one of the worst fires in the city's history. We see how one man lost his own house while choosing to save the lives of others.
A good story must have struggle, and this story depicts that struggle between duty and self-interest. Commissioned as an internal communication piece, it is also ideal for building brand among external audiences because it reveals the kind of people who make up this organization.
RESULT: A glimpse into the selfless behavior of people at that hospital makes you want to trust them with the lives of people you love.
Championing the mission
CHALLENGE: Find ways to help employees focus on mission as the “why” behind their work.
SOLUTION: In these mini monologues on mission, this organization unpacks what their mission statement really means.
RESULT: These videos offer snackable insights that draw attention to mission and help keep it before their people as they engage in the work of healthcare.
Unpacking an organization’s values
CHALLENGE: Move the values from words on a wall to ideas that encourage employees to think about how the values will look in their daily work.
SOLUTION: Offer up mini videos that unpack the why and what behind the company’s values.
RESULT: Viewers receive a reminder about the importance of the values, and are encouraged to use them as rudders for making work decisions.