CMBell Brings the Art of Communication to Growing Your Senior Living Business


We can help you tell your story in a way that differentiates your services. Stories about a company and its residents are often underused assets that can create trust and build business. We know how to bring your story to life using today's most effective communication tools.

If you're not using video, you're missing opportunities to reach your senior market. More and more, consumers are choosing video viewing over reading. Video consistently outperforms all other media in getting viewed, shared and remembered—and the demand for it is skyrocketing. Many in this industry are not yet fully harnessing the power of video to tell their stories, so those who do have a competitive edge.

Content is the new preferred marketing strategy. We can help you develop useful on-line content for your prospective residents that:

  • Positions you as an expert on senior living
  • Helps you get found by prospective seniors and their families
  • Answers questions your prospects have when they are having them, making them highly qualified leads

Consider, for example, developing how-to videos (Example: 5 Questions to Ask Before Making a Senior Housing Decision) that help families navigate the senior living market. 

We speak your language. Our passion is working with companies like yours that help people thrive. With decades of experience as professional communicators, we craft compelling stories that build business and honor the lives of those whose story is told.

Work samples

Customer Story

Bring your customer’s story to life with video.

Mission and Values

Use your stories to create loyalty.

An Executive's Message to Employees

Preserve your culture, spread your vision, on-board new employees, and inspire your team when you can't speak to all of them in person.

Your Story

Here's our story. We'd love to tell yours. 

Wondering how this might apply to your senior living business? We're happy to have a no-obligation phone call with you about how you could amp up your marketing with better communication tools and strategies.