Internal Communication Campaign
Plan advances employee alignment and helps employees manage change
CHALLENGE: Faced with accelerating organizational change, Adventist Health Southern California Region hired us to identify messages, strategies, and channels and to create content to help leaders navigate change, understand strategy, connect to mission and build culture.
SOLUTION: Develop consistent language around core messages and create and execute a communication plan that includes in-person and electronic messages. As part of this, send regular e-letters with short videos from the region and its leaders. Make all digital communication suitable for mobile, tablets and desktop and accessible any time, any place.
RESULT: E-letter breaks through the communication clutter and outperforms industry averages for clicks by as much as eight times. In addition, the target audience was surveyed at the conclusion of the year-long communication plan, and nine out of 10 said they better understood the "why" behind their work, they knew more about their region's key strategies, they learned from the best practices in their sister organizations, and they have a better understanding of the value of working together as a region.