OUR WORK

A Health System’s Visual Brand Is Outdated and Has Too Many Different Logos

CHALLENGE

Outdated and complex identity system being used across a diverse organization with many sub-entities—creating brand confusion and conveying visual cues inconsistent with the brand.

SOLUTION

Develop visual identity for large academic medical center and health system that has multiple identities in play. Keep the original seal concept and existing children’s hospital logo, at client's request.

RESULT

Updated seal and developed consistent visual identity that appears across multiple entities, building a stronger brand. Developed online, graphic-identity- guide microsite to simplify managing assets and help ensure compliance.