Their content is more likely to be watched and remembered

Video converts leads into prospects better than other types of content

Search engine optimization is improved (SEO is the practice of optimizing your web page to have higher rankings in search results)

It increases email response rates

It’s easy to share, thus putting your audience to work as distribution agents

Embedding video in landing pages can increase conversion rates by 80%

Customers are more likely to buy a product online after watching a product video

Visitors will spend more time on the company’s website if it has video