annual Report of gifts
Philanthropic campaign report drives home message: Your donation mattered!
CHALLENGE: Design a text-heavy campaign report that gets read and instills in donors a sense that their gift to Whitman College mattered.
SOLUTION: Design the piece with generous use of infographics, call-outs, captions, subheads and images to highlight the most important content. Create strong grid with clear hierarchy to offer readers visual cues—helping them hone in on the messages that most interest them and browse the piece efficiently, if that's their desire.
RESULT: The report's design supports the message strategy outlined by the client and makes a text-heavy publication easy to browse and visually interesting.