Philanthropic campaign report drives home message: your donation mattered!
CHALLENGE: Design a content-rich, easy-to-browse campaign report that conveys the success of a major campaign—and instills in donors a sense that their gift to Whitman College mattered.
SOLUTION: Design the piece with generous use of graphics, call-outs, captions, subheads and images to draw the reader through the content. Create strong grid with clear hierarchy to offer readers visual cues—helping them hone in on the messages that most interest them.
RESULT: The report's design supports the message strategy outlined by the client and makes a content-rich publication accessible and interesting.