Student Financial Aid Portal
Easy-to-browse landing page helps students navigate the complex world of financing a college education
CHALLENGE: Make it easier for students and prospects to find information about financing a college education, without having to dig through multiple web pages.
SOLUTION: Design an one-stop-shopping portal landing page that curates key financial aid messages for current and prospective Walla Walla University students.
Make it visually compelling with the use of graphics, call-outs, captions, subheads and images and offer readers visual cues that help them easily browse the content to find that which most interests them.
To avoid duplication of core content on two sites, use this as the entry portal and link back to the school's financial aid web pages, where deeper content resides.
Drive traffic using e-letters, the university's website and social media channels, and a print piece that can be mailed or handed out at recruiting events.
RESULT: The page's design supports the message strategy outlined by the client and makes a content-rich topic accessible and interesting.