We admit it.

In the beginning, we made some rather unreasonable, almost crazy professional demands. What were we thinking?

We wanted to live in an idyllic small town with an odd-sounding name. We wanted to keep family first. We wanted to lead actual lives, not just hold jobs. We wanted to work with people we liked, and for people we respected.

How naïve. How very 1997.

But we held firm, and got everything we demanded of ourselves. Well, almost everything. We ended up choosing a community called Walla Walla—nothing odd-sounding at all about that.

We took our two decades of experience working at corporate jobs in technology, health care and education, and created a boutique marketing and communications firm that specialized in—big surprise—health care and education. Among other things.

So that’s how the CMBell Company began, and what it is today. All we’ve done—and will ever want to do, for that matter—is create meaningful, brand-burnishing, award-winning work with people we like for causes and companies we care about. 

No, we didn’t start Apple in the garage, and our story isn’t exactly Beowulf. But it says a lot about who we are and what’s important to us, so we’re going to keep on telling it anyway.