An annual report is a company's most visible statement about its vision and its performance. Done well, it is a powerful tool for winning the minds and hearts of investors and others who are making the decision to engage with, buy from, work with, or invest in your company.
Annual Report Packages
Savvy companies are also harnessing the power of web and video to reach more people more effectively.
Because no other communication carries the imprint of its CEO like an annual report, successful executives are using it as an opportunity to build confidence with shareholders, employees, and customers.
FrontrunnerThis package dramatically expands the reach of your message, makes it more shareable, and provides best-in-class communication for the executive who wants to outpace their competitors. |
| Annual Report Design that improves readability, engagement, and ensures that your most important messages aren't lost in text |
| Shareholder Presentation that makes it easy for the viewer to see the trends and top-level messages |
| Video that can deliver the vision like no other tool; Includes two versions, one which is evergreen and tells the story of the company's success, and one that includes the annual performance data |
| A Micro Website that delivers the message in short, visually-rich ways that are easy to browse, navigate, and digest, and takes it beyond the shareholder to customers and employees |
PacesetterFor the executive who wants to make a stronger impact and differentiate themselves from competitors. |
| Annual Report Design that improves readability, engagement, and ensures that your most important messages aren't lost in text |
| Shareholder Presentation that makes it easy for the viewer to see the trends and top-level messages |
A La CarteAny one of the previously listed elements |
Your annual report audience may have different content viewing preferences.
Some may prefer a print version, while others would rather interact digitally or watch a high-level video summary of the message.
That's why we recommend this three-part package—to increase engagement with a broader audience.
Your annual report may be your most important communication tool—It offers a snapshot of company performance, shows how you're creating value for your stakeholders, and offers a glimpse into the purpose that drives your organization.
To get the most from your investment, design your annual report as both a marketing tool and a reporting tool that can reach shareholders, employees, and customers.
Our brains process images lightning-fast—and make decisions within an instant. Often, the make-or-break moment of whether we decide to explore a brand is because of how it looks.