Finding the right fit is vital when selecting a creative agency. Talent, track record, and creativity can be found in any size agency, but here are some things small firms can offer.
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
Creating a winning website is one of the most exciting and high-impact marketing tools you will make. And getting more than you paid for is the best outcome!
As a client, you don't often realize how much you can do to help make this happen. The place to start is with an understanding about how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website.
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
Image matters. In fact, sometimes it isn’t even the best idea that wins in the marketplace, but the idea that is told in the most compelling way and reaches the right people.
As an entrepreneur or small business owner, it’s impossible to have expertise in every area of your business—legal, human resources, finance, marketing.
How's my company's online presence? Take this quick test.
Creative work by CMBell and their clients have garnered four Aster Awards: One gold award for a marketing video in Physician profile, one silver in executive message – internal communication video, two bronze awards in marketing videos for regional healthcare systems.
The Aster Awards competition is dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
This national competition aims to bring recognition in the field of healthcare marketing and advertising. Over 4,000 entries were judged by a national panel who reviewed projects for creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
Winning projects this year were produced in partnership with Adventist Health and their 20 hospitals in four western states.
We know that stories are what move the human heart. This has been true since the dawn of time, and is true for individuals as well as businesses. As humans, we are especially drawn to stories that feel true, authentic, and well-told. And when delivered with the power of music, motion, and imagery via video, a story’s impact is multiplied.
Creative work by CMBell and our clients has garnered five awards from the international Hermes Creative Awards competition. Four platinum and one gold award was given for video productions—including the Walla Walla video released last fall. Winning client work represented Andrae’s Kitchen and Adventist Health.
Getting Your Annual Report Read (An Illustrated Guide)
For most businesses, it’s very likely that customers will interact with your company more online than in-person. It's also the case that nearly everyone searching online for your type of business won't get past the first page of Google results; and once they visit your website, they won't stick around if they can't immediately find what they are looking for.