Trust is the currency of leadership. It’s what inspires others to follow, support, and engage in a leader’s vision.
COMPANY MILESTONES CAN TAKE DIFFERENT FORMS. They can be an anniversary of your opening, the launch of a momentous new offering, or a turning point in your company’s history.
Because they offer a platform to get attention, they shouldn’t be seen as just a chance for a party. With careful thought, they can provide business value and a chance to deliver important messages.
Here’s what a strategic approach to celebrating a milestone or anniversary can do for you.
Together with our clients we’ve received awards on all four of the entries we submitted to the 2019 Hermes Creative Award competition, the largest of its kind in the world.
Over 6,000 entries were received, and judging was conducted by the Association of Marketing and Communication Professionals. Entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
View our winning projects below:
Maybe there's a reason that blue is the #1 choice for corporate branding and identity, as many hope to cash in on the intrinsic belief that blue represents constancy, quality, and achievement. It does seem to be a color that many executives like—and as you can see, we’ve used it for our own brand because of its classic, timeless appeal.
Blue puts us in a peaceful frame of mind, helps remove our walls, and opens conversation. Social networking sites employ the color nearly to excess. A quick glance at your smartphone will likely reveal app icons in various shades of blue.
Why are the JOB page and the ABOUT US page so frequently lackluster on business websites?
For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.
Words and images are powerful tools for building a company’s culture. And yet they are too often underused in business.
While mission and values are at the center of an organization’s culture-building language, a mantra can flesh those out. If, for example, excellence is one of your values, a mantra can focus attention on how excellence occurs.
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
Creating a winning website is one of the most exciting and high-impact marketing tools you will make. And getting more than you paid for is the best outcome!
As a client, you don't often realize how much you can do to help make this happen. The place to start is with an understanding about how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website.
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
Image matters. In fact, sometimes it isn’t even the best idea that wins in the marketplace, but the idea that is told in the most compelling way and reaches the right people.
As an entrepreneur or small business owner, it’s impossible to have expertise in every area of your business—legal, human resources, finance, marketing.
How's my company's online presence? Take this quick test.
Creative work by CMBell and their clients have garnered four Aster Awards: One gold award for a marketing video in Physician profile, one silver in executive message – internal communication video, two bronze awards in marketing videos for regional healthcare systems.
The Aster Awards competition is dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
This national competition aims to bring recognition in the field of healthcare marketing and advertising. Over 4,000 entries were judged by a national panel who reviewed projects for creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
Winning projects this year were produced in partnership with Adventist Health and their 20 hospitals in four western states.