CMBell Company Wins Two SIAA Awards

It’s a good day to say thank you to our capable creative team—and to our clients—as we celebrate winning two awards in the 10th Annual Service Industry Advertising Awards competition.

A gold award was given for Walla Walla University’s “Because I Said So!” direct mail piece for parents of high school underclassmen, developed with their marketing and enrollment services team. A bronze award went to the U-Can video produced with the National Association of Independent Colleges and Universities.

We don’t produce work to win awards—but because we want to contribute to our clients’ business successes. But it’s an added bonus to have it recognized in a national competition and to recognize the dream team who made it happen.

Client Showcase: Award-winning Annual Report Features Fresh Imagery

For more than a decade we’ve partnered with Key Technology to produce their annual report. And for the second year in a row, their annual report has been listed in the Top 100 winners gallery in the 2010-2011 international LACP Visions Awards Annual Report Competition. Number 29 on the list, it was selected from more than 5,000 entries across all categories—and from 24 countries.
 
The Top 100 list included companies like Korean Air, Hyundai, MD Anderson Cancer Center, Walmart (Mexico/Central America), Qualcomm, Charles Schwab and Deloitte Touche Tohmatsu.
 
The report also garnered the Platinum Award, the highest of four awards offered, for annual reports in its industry category. A panel of professional judges scored the project on eight aspects ranging from first impressions to message clarity.
 
This year’s report cover image suggests both the international nature of their company and how their technologies benefit the consumer by bringing us fresher, purer products. We love the power of the image and its utter simplicity—made more notable by generous use of white space and use of vibrant colors inside.
 
LACP is the League of American Communications Professionals that helps promote best-in-class practices in communications.

Spine Billboard Wins Gold Aster Award

We just learned that the successful “Get your back back. In Walla Walla.” outdoor board we developed with Providence St. Mary Medical Center Regional Spine Center has received a Gold Award from the Aster Awards Competition which honors excellence in medical marketing.

The Aster Awards, one of the largest national competitions of its kind, received approximately 3,000 entries from the United States, Canada and South America.  Participant’s entries competed against similar-sized organizations in their category.

Gold Awards reflect a score that ranks the creative work in the top 5% of entries submitted. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Here are a few of the distinctive attributes of this billboard that contribute to its success:

• Short, seven-word headline works with image to create instant understanding that this is an ad for relief of back pain.
• Alliteration in the headline makes it memorable.
• Use of the city’s name connects with local readers, and makes it clear to regional readers that the service is in Walla Walla.
• Vivid colors tie in with the center’s corporate colors, but are also vibrant and suggest health.

Client Work Wins Three Service Industry Awards

The Service Industry Advertising Awards competition results were released this week, and I would like to take a moment to recognize two of our clients and my outstanding team for garnering one Gold Award and two Bronze Awards.

Our friends at Yakima Valley Memorial Hospital received a Bronze Award for a two-part print ad series promoting NorthStar Lodge, their cancer treatment center.

 

California-based Gresham Savage Law firm earned Gold and Bronze Awards for their litigation direct mail piece and their 100-Year direct mail piece.

National judges evaluated nearly 2,000 entries for execution, creativity, quality and consumer appeal. The full list of winners can be found here.

Client’s Annual Report Makes Top 50 List and Garners Platinum Award

 

Key Technology’s 2010 annual report has been listed in the top 50 winners gallery in the 2009-2010 international LACP Visions Awards Annual Report Competition.

 

Other winners included companies like Cisco Systems, Munich Airport, Monsanto India, Office Depot Foundation, Direct TV, Xerox and Whirlpool.

 

The report also garnered the Platinum Award—the highest of four awards offered in each category—for annual reports in its industry. A panel of professional judges scored the project on eight aspects ranging from first impressions to message clarity.

 

The photo of the executive team, above, appears inside the report and mirrors the cover theme that evokes freshness, purity and quality—all outcomes that Key's product line helps achieve.

 

We have worked with Key Technology on their annual reports for more than a decade, and must say that they know how to inspire good work. We love helping to tell the story of this innovative, forward-thinking international company.

 

More than 4,400 entries representing 25 countries were received. LACP is the League of American Communications Professionals that helps promote best-in-class practices in communications.

Client Showcase: Law Firm Direct Mail Piece

When the growing southern California law firm of Gresham Savage brought on a successful new attorney, they wanted an announcement that would be memorable and impressive. We designed this five-panel piece to introduce him to their clients, using confident colors and sophisticated imagery to make a winning first impression.

This direct mail piece won a 2010 Silver Award in the 7th Annual Service Industry Advertising Awards.

Client Showcase: University T-shirt

We designed this vintage pillar shirt in four colors for Walla Walla University, using their logo as inspiration for the artwork which was imprinted using metallic gold.

The trendy shirt won an Award of Merit for Imprinted Materials in the 6th Annual Service Industry Advertising. The judges reviewed the entries for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

Client Showcase: Pacific EP Invitation

We worked with the Los Angeles-based Pacific Rim Electrophysiology Research Institute, under the direction of internationally renown Koonlawee Nademanee, MD, to create an invitation for an open house promoting this remarkable facility.

Dr. Nademanee has developed an advanced cardiac electrophysiology procedure (EP) that offers new hope and vitality to patients suffering from EP problems. We also developed the logo for the Institute, which has offices on the campus of White Memorial Medical Center in California, as well as in Hawaii and Thailand.

This direct mail piece won a 2010 Silver Award in the 7th Annual Service Industry Advertising Awards.

Client Showcase: Pacific EP Business Suite

The Los Angeles-based Pacific Rim Electrophysiology Research Institute, under the direction of internationally renown Koonlawee Nademanee, MD, worked with us to developed a new visual brand identity that gave a fresh, sophisticated look to the institute.

This business suite won a 2010 Award of Merit in the 7th Annual Service Industry Advertising Awards.

Client Showcase: Family Legacy Ad

 

Nothing tells your story like a loyal customer—except, perhaps, three generations of loyal customers. We loved working with our innovative friends at Yakima Valley Memorial Hospital to develop this ad that demonstrates the trust they have cultivated in their community.

As part of the 100 Reasons campaign we developed with them, we featured a well-known Yakima family reflecting on their experiences with Yakima Valley Memorial Hospital over three generations. Now that's loyalty.

 

Update: This piece won a 2010 Bronze Award in the 7th Annual Service Industry Advertising Awards for newspaper advertising.