How Communication Can Build a Values-Driven Culture
There’s no better way to bring your mission and values off your walls and into your halls than by showing your leaders and employees walking the talk. That’s why we captured one of our clients showing up in force at the California International Marathon, and we shot footage of the president and many employees participating—to help spread the idea that they’re taking their own health seriously. The video was one in a series developed as part of an internal communication strategy to shape culture.
7 Ideas You Can Use to Bring Your Values to Life
Not sure where to begin? Here are seven ideas to start you thinking about how this could look in your company.
Innovation: Capture stories of employees and leaders innovating throughout your organization.
Service: Showcase real customers telling real stories of outstanding service.
Respect: Interview employees talking about what respect looks like in their daily work.
Compassion: Feature stories that show—don’t tell—what it looks like to bring compassion to your work.
Eco-friendliness: Show employees involved in eco-friendly initiatives.
Integrity: Interview employees who can describe acts of integrity they’ve observed among their peers.
Quality: Take your customers behind the scenes by interviewing employees who are shaping high quality scores.
Leaders have to repeatedly find ways to bring focus to their company’s values for them to become more than words on a wall. To really drive behaviors and build culture, share your best stories and capture your leaders talking about your values in personal ways.