The senior leaders who get passed over aren't always less competent. Some have just never examined the signals they're sending with their presence—which is the sum total of what you say and do.
Executive Communication Self-Assessment: Check Your Effectiveness
As leaders, it can be hard to know if we are communicating the right things, in the right way, and at the right time.
This quick self-assessment guides you through some self-reflection to see where you’re soaring, and where you may want to shore up your communication.
And here’s the good news: communication mastery can be learned!
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How Your Brand Visuals Impact Your Viewer's Brain
A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
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Six Ways to Know if Your Visual Brand Standards Are Working
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.
What Poor Communication Really Costs Your Business
Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them
How To Get More Than You Paid For From Your Web Vendor
As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good.
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10 Questions to Ask Yourself for the New Year
Now that I have chosen my phrase for 2024, I also want to invite you to join me in a little exercise of reflection, because this often creates clarity for The Next Thing.
As I look ahead to 2024, here are some questions I’ve found helpful as I think about the possibilities a new year holds—and where I want to put my effort:
