94% of first impressions of your business are based on design.

—Source: cxl.com

Our brains process images lightning-fast—and make decisions within an instant. Often, the make-or-break moment of whether we decide to explore a brand is because of how it looks. Design can suggest all kinds of attributes subconsciously, like whether your brand is:

Outdated or modern
High quality or mediocre
Trustworthy or iffy
Professional or amateur

With so much at stake, every business should pay careful attention to how they look— their website, social content, print, storefront, product design, and signage.

Great design isn't the only part of brand building, but without it, you're likely to lose prospective clients who never go past the first impression. See samples.