Littleton Adventist Hospital
A hospital fights back with disruptive communications
CHALLENGE: A competitor opens luxurious new OB unit nearby, resulting in declining market share for Littleton Adventist Hospital.
SOLUTION: Find a unique message that is true for the hospital's OB department, and deliver it in fresh ways using digital and traditional media. Include microsite as part of campaign to ensure carefully crafted viewer experience.
RESULT: Declining market share reversed, with deliveries moving up 22% over projected, paying for the campaign many times over and reclaiming market leadership. Physician loyalty enhanced as well.