How Humor Helps Your Message Get Heard

Sometimes you have to deliver messages that your audience needs to know, but doesn’t necessarily want to take the time to hear—like these financial aid videos we produced for a university. A dose of humor, coupled with a fast-moving whiteboard style, is an effective way to draw the viewer through a video they might otherwise have skipped.
What things do you feel your clients just don’t understand about your product or service—that could delivered as content with a dash of entertainment value?