How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

Why are the JOB page and the ABOUT US page so frequently lackluster on business websites?

For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.

More Than a Mission Statement: How a Mantra Can Build Your Brand and Culture

More Than a Mission Statement: How a Mantra Can Build Your Brand and Culture

Words and images are powerful tools for building a company’s culture. And yet they are too often underused in business.

While mission and values are at the center of an organization’s culture-building language, a mantra can flesh those out. If, for example, excellence is one of your values, a mantra can focus attention on how excellence occurs.

Website Makeovers To Inspire You

Website Makeovers To Inspire You

Creating a new website can easily slip into the “not today” category, and for good reasons.

It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?

How To Get More Than You Paid For From Your Web Vendor

How To Get More Than You Paid For From Your Web Vendor

Creating a winning website is one of the most exciting and high-impact marketing tools you will make. And getting more than you paid for is the best outcome! 

As a client, you don't often realize how much you can do to help make this happen. The place to start is with an understanding about how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website.