How to Create an Unforgettable Video Story for your Business

How to Create an Unforgettable Video Story for your Business

You already know the importance of telling your story.

But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?

At the heart of great storytelling are two things: identifying the right story, and telling it well.

Why Video is a Must-have Tool For Executives [And how you can get over your fear of being on camera]

Why Video is a Must-have Tool For Executives [And how you can get over your fear of being on camera]

Most leaders are hesitant to appear on camera—it’s normal. But a good video team can change that, making it possible for you to use this vital tool in ways you never thought possible.

Here's what a good video communication team can do for you:

How To Avoid Costly Marketing or Rebranding Mistakes: Tips for Small Businesses

How To Avoid Costly Marketing or Rebranding Mistakes: Tips for Small Businesses

Image matters. In fact, sometimes it isn’t even the best idea that wins in the marketplace, but the idea that is told in the most compelling way and reaches the right people.

As an entrepreneur or small business owner, it’s impossible to have expertise in every area of your business—legal, human resources, finance, marketing.

CMBell Wins Four More National Aster Awards

CMBell Wins Four More National Aster Awards

Creative work by CMBell and their clients have garnered four Aster Awards: One gold award for a marketing video in Physician profile, one silver in executive message – internal communication video, two bronze awards in marketing videos for regional healthcare systems.

The Aster Awards competition is dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.

CMBell Company Wins Seven National Awards

CMBell Company Wins Seven National Awards

This national competition aims to bring recognition in the field of healthcare marketing and advertising. Over 4,000 entries were judged by a national panel who reviewed projects for creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Winning projects this year were produced in partnership with Adventist Health and their 20 hospitals in four western states.

8 Unexpected Ways Businesses are Experiencing the Power of Video Storytelling

8 Unexpected Ways Businesses are Experiencing the Power of Video Storytelling

We know that stories are what move the human heart. This has been true since the dawn of time, and is true for individuals as well as businesses. As humans, we are especially drawn to stories that feel true, authentic, and well-told. And when delivered with the power of music, motion, and imagery via video, a story’s impact is multiplied.

10 Ways to Create a Winning Annual Report [and How to Know What Your Reader Craves]

10 Ways to Create a Winning Annual Report [and How to Know What Your Reader Craves]

Your annual report may be your most important communication tool—and for good reason.

It offers an snapshot of company performance, shows how you are creating value for all of your stakeholders, and offers a glimpse into the passion and purpose that drives your organization.

Is Your Company's Online Presence Working?

Is Your Company's Online Presence Working?

For most businesses, it’s very likely that customers will interact with your company more online than in-person. It's also the case that nearly everyone searching online for your type of business won't get past the first page of Google results; and once they visit your website, they won't stick around if they can't immediately find what they are looking for.

14 Tips on Communicating with Employees During Layoffs, Mergers, or Other Times of Change

14 Tips on Communicating with Employees During Layoffs, Mergers, or Other Times of Change

Are you in the midst of layoffs? Budget-cuts? A merger or acquisition?

If you are downsizing, then you know the anxiety it produces among employees and the way it impacts morale, productivity, and customers. Communication during these times is a powerful tool that can help keep your employees engaged during difficult times. Here are 14 internal communication tips we’ve seen work during difficult times: