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CMBell — Websites, Social Media, Digital Marketing

Work
Marketing
Branding
Video
Social Media Marketing
Web
About
Blog
Coaching
Contact
FREE CONSULTATION
June 5, 2025
Web, Design
Kari Arns
Before & After: A Bold New Look for Our ...

What is it about some websites that just instantly feel right—even if you can't quite put your finger on why?

That’s because many of the visual cues are recognized subconsciously, rather than consciously.

Before & After: A Bold New Look for Our Client’s Website
April 21, 2025
Web, Marketing
Kari Arns
Why Campaign Landing Pages are the Best Practice

Campaign landing pages are widely considered a best practice for advertising campaigns, and there’s solid reasoning and evidence behind this. Here’s why:

Why Campaign Landing Pages are the Best Practice
April 16, 2025
Marketing, Design
Kari Arns
CMBell Clients Win Two Hermes Creative Awards

We’re pleased to announce that two recent creative projects have received awards from the 2025 International Hermes Creative Awards Competition.

CMBell Clients Win Two Hermes Creative Awards
March 17, 2025
Marketing, Social Media
Kari Arns
Is Digital Adversiting or SEO More Important ...

How Search Engine Optimization Works

First, let’s clarify the terms. SEO refers to Search Engine Optimization, which creates organic reach as people search for businesses like yours.

Is Digital Adversiting or SEO More Important for Growing my Business?
February 6, 2025
Design, Marketing
Kari Arns
What Makes a Great Image? It's Not Just One ...

A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:

What Makes a Great Image? It's Not Just One Thing.
Kari Arns
August 23, 2022
Executive Communications, Internal Communication

Why Company Communication Plans Fail

Kari Arns
August 23, 2022
Executive Communications, Internal Communication
Why Company Communication Plans Fail

Maybe you’ve seen it.

A strategic communication initiative with stunning creative. All the right channels. A substantial budget. And strong reach.

But the reputation needle wasn’t moved. Why?

Tagged: communication, executive communications, internal communication, marketing strategy

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Kari Arns
July 12, 2022
Design

First Impressions: Why Outstanding Design is Important for Your Business

Kari Arns
July 12, 2022
Design
First Impressions: Why Outstanding Design is Important for Your Business

Our brains process images lightning-fast—and make decisions within an instant. Often, the make-or-break moment of whether we decide to explore a brand is because of how it looks.

Tagged: design, branding, annual report, marketing

Comment
Kari Arns
June 22, 2022
Design, Marketing

How COVID Made Us Better Communicators

Kari Arns
June 22, 2022
Design, Marketing
How COVID Made Us Better Communicators

During any kind of crisis, misinformation spreads like fire. During the pandemic, when patients were putting off essential care, healthcare systems took steps to assure customers of their safety.

Tagged: covid 19, crisis communication, crisis management, design, video marketing

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Kari Arns
May 25, 2022
Video, Marketing

4 Reasons You Should Be Telling the "Why" Behind Your Brand

Kari Arns
May 25, 2022
Video, Marketing
4 Reasons You Should Be Telling the "Why" Behind Your Brand

People choose brands that they connect to emotionally. At the heart of this connection is often an origin story—or something similar that reveals the "Why?" behind a brand.

Tagged: storytelling, video, branding, marketing, video marketing

Comment
Kari Arns
May 12, 2022
Annual Report

The Secret to Getting Your Annual Report Message Read

Kari Arns
May 12, 2022
Annual Report
The Secret to Getting Your Annual Report Message Read

Your annual report audience may have different content viewing preferences.

Some may prefer a print version, while others would rather interact digitally or watch a high-level video summary of the message.

That's why we recommend this three-part package—to increase engagement with a broader audience.

Tagged: annual report, marketing, presentation, design

Comment
Kari Arns
May 2, 2022

The 2022 Awards Are In—and Here Are the Winners!

Kari Arns
May 2, 2022
The 2022 Awards Are In—and Here Are the Winners!

Our partnerships with our clients have yielded seven awards this year, and we want to take this moment to congratulate our winners.

Tagged: awards, design, purpose

Comment
Kari Arns
January 11, 2022

CMBell and Clients Win Two Healthcare Marketing Awards

Kari Arns
January 11, 2022
CMBell and Clients Win Two Healthcare Marketing Awards

We’re pleased to announce that CMBell and two of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,500 entries submitted from creative firms in dozens of countries.

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popular posts

Featured
Before & After: A Bold New Look for Our Client’s Website
Before & After: A Bold New Look for Our Client’s Website
Why Campaign Landing Pages are the Best Practice
Why Campaign Landing Pages are the Best Practice
CMBell Clients Win Two Hermes Creative Awards
CMBell Clients Win Two Hermes Creative Awards
Is Digital Adversiting or SEO More Important for Growing my Business?
Is Digital Adversiting or SEO More Important for Growing my Business?
What Makes a Great Image? It's Not Just One Thing.
What Makes a Great Image? It's Not Just One Thing.
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How Your Brand Visuals Impact Your Viewer's Brain
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Use Our Logo Checklist to Avoid Common Logo Missteps
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6 Reasons to Update Your Branding
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How To Keep Your New Website Project on Budget and On Schedule
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11 Reasons To Update Your Website
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Is Poor Design Costing You Sales? It Could Be.
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