Step Up Your Social Media

Social media is about sharing content in different formats—words, video or photos. So the first step in any social media strategy is to create quality content that your customers are interested in—and delivering it in a way that is share-worthy. Here are five tips to improve your chances:

  • Use quality photos that are better than your competitors.
  • Use video.
  • Make your videos entertaining—when appropriate.
  • Make your writing better than your competitors. 
  • Provide useful content that isn’t just about your company. 

If you’re serious about social media, commit resources to monitor the conversation so you know what the crowd is saying about you.

Need some inspiration? >>   

This short video brought a powerful response when shown to policy makers and stakeholders—and went viral among other state private education associations. It shows how complex messages can be simplified using an animated video technique.


We use our blog to provide short, easy-to-read tips on how to improve a business’s marketing and communications.

Even a simple but entertaining e-card like this—posted on your social media channels and website—can increase views.

Merry Christmas from CMBell Company

We wish all of you—our clients, readers and friends—a joy-filled holiday season and a prosperous, healthy and peaceful new year. In the spirit of the holiday, we share with you a quote we posted a few years ago.

Sometimes the best gifts can't be wrapped. This season, consider these priceless gifts:

To your enemy, forgiveness.

To an opponent, tolerance.

To a friend, your heart.

To a customer, service.

To all, charity.

To every child, a good example.

To yourself, respect.

—Oren Arnold

A New Year's Prayer

We are grateful to you—our clients and our readers—for inspiring us, teaching us, and exploring the world of ideas with us on our blog.

In the spirit of the season, we offer you this New Year's Prayer for a more compassionate world—and our commitment to strive to do our part in making it such.

We wish each of you the joy of the season, and a new year marked by good health, hope and peace for you and yours.

Client Showcase: An E-card That Makes a Statement

A simple way to distinguish your company is to say farewell to those tedious pre-printed holiday cards and create something customized. This is the time for the little black dress, not the standard pantsuit, if you want people to see your firm as innovative and successful.

The law firm of Gresham Savage hired us to develop their annual holiday e-card, which gave us a great opportunity to tie their centennial year messages in to their holiday message.

While an e-card isn't the place for overt selling, it definitely leaves an impression about your company. In this case, we wanted to link the history of the firm to the history of the community—deepening their bonds and thanking the community for their role in this milestone.

People like to be thanked, and the holidays are a perfect time to not only do this, but create a classy, distinctive piece for your firm that sets it apart. Plan now to make an e-card part of your company's social media strategy next year.

Gresham Savage Launches Centennial with E-card

Gresham Savage, the premier business law firm in inland Southern California, asked us to develop their holiday e-card again this year. Since this piece launched their 100-Year Anniversary, we recommended a theme of giving back to their community. The card concludes with an opportunity for the viewer to choose one of four charities selected by Gresham Savage. Votes will be used to apportion the firm's commemorative charitable donation for 2009.