There once was a study of doctors and lawsuits, and what it found may surprise you. Those who showed up with their patients in a warm, professional way were less likely to be sued than their colleagues with better outcomes who didn’t exhibit those traits.

Let’s be honest: running a hospital or clinic is resource-intensive. Marketing dollars can feel scarce, and social media often gets squeezed. But here’s the good news—you don’t need a blockbuster budget to create a social media presence that feels professional, engaging, and trustworthy. What you do need is consistency, creativity, and a clear sense of what matters most to your community.

You only have a few seconds to make a good impression online.

That’s why good, intuitive design is so vital. Humans see thousands of images every day, so you have to give them reason to pay attention to yours. Not only is it about creating a visually arresting look, but good design engages the human brain on a subconscious level.

IT ISN’T ENOUGH TO BE GOOD AT YOUR JOB. YOU NEED TO TELEGRAPH ATTRIBUTES THAT BUILD CREDIBILITY AND TRUST.

Impressions are often formed by things that aren’t actually tied to the quality of our work. Which is why it’s important to pay attention to the signals we project.

Almost everyone has some hesitation when it comes to embarking on a new website simply because for many, it’s unknown territory.

So here are some practical tips about ensuring that your website project gets delivered on time, on budget, and on brand—and makes you the hero!