As leaders, it can be hard to know if we are communicating the right things, in the right way, and at the right time.

This quick self-assessment guides you through some self-reflection to see where you’re soaring, and where you may want to shore up your communication.

And here’s the good news: communication mastery can be learned!

Sometimes the smartest move isn’t another email subject line or boosted post—it’s showing up in someone’s actual mailbox. Direct mail has a kind of presence digital can’t replicated: it interrupts the scroll, cuts through the noise, and lingers on a counter or desk in a way a digital ad never will. When used with intention, it’s less about old-school tactics and more about tactile strategy.

An online catalog can either be a brand’s best sales engine—or its fastest way to overwhelm a visitor. The difference is in design and discipline. A great catalog doesn’t just “list products”; it curates them, guides discovery, and makes exploration effortless. If you’re loading dozens (or hundreds) of items, the key is thinking like a shopper, not just a seller as you build your website.

There once was a study of doctors and lawsuits, and what it found may surprise you. Those who showed up with their patients in a warm, professional way were less likely to be sued than their colleagues with better outcomes who didn’t exhibit those traits.

Let’s be honest: running a hospital or clinic is resource-intensive. Marketing dollars can feel scarce, and social media often gets squeezed. But here’s the good news—you don’t need a blockbuster budget to create a social media presence that feels professional, engaging, and trustworthy. What you do need is consistency, creativity, and a clear sense of what matters most to your community.