CMBell Company

CMBell Company Wins Creative Gold Award in International Competition

A gold award was given for creation of Littleton Adventist Hospital’s OB campaign “Littleton Loves Little Ones”. This campaign included videos, digital advertising, a microsite, print ads, direct mail, elevator wraps and window wraps.

Entries are judged by design and health care marketing professionals on creativity, design, typography, production, quality and overall effectiveness.

CMBell Company and Clients Win Five Awards for Creative Work

Creative work developed by CMBell Company and our clients has received five awards from the 33rd Annual Healthcare Marketing Advertising Awards Competition—the country’s largest healthcare advertising awards competition.

We celebrate the hard work and creativity of our clients and our team in bringing together these creative projects.

Adventist HealthCare Shady Grove Medical Center OB Admissions Booklet

Glendale Adventist Medical Center 110-year Anniversary Video

Adventist Health Southern California Region Brochure

Adventist Health Southern California Region Renewal Video

Adventist Health Southern California Region Success Video

Adventist Health Urgent Care - Montrose Motion Graphic Video

Simi Valley Hospital OB Campaign

Breaking Bored

Bored. So bored.

This pervasive sentiment is what all marketers and communicators fight daily. People have seen it all, and a lot of it. This means that keeping an audience's attention is exponentially more difficult. People need to see something new to stay interested, which is why we believe it’s critical to always keep communications fresh. Here is a sample of some of the styles and techniques we’ve used to do just that:

How Video Can Improve Your Health Care Communications

Need ideas on how you can use video in your health care marketing and communications? Whether you want to sell, tell, inspire, persuade, announce, train or explain, video does it better than any other medium. Online video is the fastest-growing ad format and the medium of choice for consumers of all ages.

CMBell Company: Celebrating 19 Years of Business

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Wow, we’re in our 19th year.

I can’t tell you how proud and invigorated that makes us.

What started as a dream many years ago has grown into something so much better than any of us could have imagined. So will you indulge me for a moment as I reflect on some of the things that have been important to us in building this dream?

People

We have chosen to surround ourselves with exceptional people—both employees and clients. I pay special homage to the early members of our team who took a chance on joining CMBell Company, which at the time was just the seed of an idea, and who have been central forces in building it into the company it is today. Equally important have been the clients who saw our potential, fueled our creative growth and inspired us to constantly reach higher. We know that every day we must earn the trust of our clients, and we find great satisfaction in the longstanding relationships this journey has yielded.

I’ve said it many times: one of the best things about building a business is picking the people you’ll get to work with every day. Is there anything better? Our team is a wonderful mix of fresh faces and experienced journeymen, left-brained and right-brained thinkers, thoughtful and visionary—each of whom are accomplished artists and professionals. We work together without drama—each person willing to help make the team and our clients successful. So our energy, instead of being sapped by internal friction, is focused on our work. This is a gift we never take for granted.

Family Business

We remain heartily committed to the value a family business brings to a community—and are inspired by some of our own clients, who have built on this idea. A family business is often centered in shared impulses, dreams and beliefs that are nurtured by each member. We all have skin in this game and our eye on the long haul more than on the immediate profits. We do not see building a business as a step along the way to our next job, but a lifetime investment. This is why we are excited to have recently had our two sons join us—each of them bringing their unique perspectives and talents to help propel our company forward.

Small businesses remain an important engine for America. It’s deeply gratifying to provide jobs to people right here in our community, exporting the fruits of their talent all over the country while allowing them to stay in this community we love so much.

Growth

But while we reflect on what we’ve learned in the past, this year is about looking forward. We have invested in new technological infrastructure and creative tools, recruited new talent and expanded our video services to meet the needs of our clients. The demand for video is exploding, and our increasingly diverse portfolio shows some of the many ways it is helping businesses deliver more powerful messages.

Life and Work Balance

We’ve never aspired to be big. Instead, we’ve pursued big ideas and worked to create a workplace where people can flourish—and where people come before profits. This is the soil out of which our company grew. For us, it has always been about creating a life first, and then a career—and fostering a workforce where people can find the life balance they need to thrive. Any growth that we pursue as a company must always fit these founding ideas.

At the end of the day, we find it exhilarating to develop creative communications that help companies we care about be more successful. For us, work is a cause. I think it shows in the work we produce.

We look forward to reaching higher this year. Thank you for meeting us here on our blog and for the role you have played in our success.

DeLona Lang Bell, President
CMBell Company

CMBell Company and Clients Win Eight Awards for Creative Work

Creative work developed by CMBell Company and clients has received eight awards from the 32nd Annual Healthcare Marketing Advertising Awards competition.

We celebrate the hard work of our clients and our team in bringing together these creative projects.

LIttleton Adventist Hospital 25-year Anniversary Video

LIttleton Adventist Hospital 25-year Anniversary Elevator Wraps

Dignity Health Recruiting Display

Adventist Health Southern California Region Strategic Planning Video

Simi Valley Hospital 50-Year Anniversary Print Ads

Simi Valley Hospital 50-Year Anniversary Transit Shelter Poster

Simi Valley Hospital 50-Year Anniversary Elevator Wrap

CMBell Company and Clients Win Awards for Creative Work

Creative work developed by CMBell Company and clients has received one gold and one bronze award from the Aster Awards competition.

Entries are judged by design and health care marketing professionals on creativity, design, typography, production, quality and overall effectiveness.

Educational Advertising Awards Given to Four CMBell Company Projects

Four creative projects were selected for awards in the 30th Annual Educational Advertising Awards Competition. The Independent Colleges of Washington 60-year Anniversary Video received a Gold Award, and communication projects for the Oregon Alliance of Independent Colleges & Universities and Walla Walla University received a Silver Award and two Merit Awards. Earlier, these same projects received recognition in the 12th Annual Service Industry Awards Competition.
 
Congratulations to ICW, OAICU and WWU!

CMBell Company and Clients Win Three Awards for Creative Work

Creative work developed by CMBell Company and clients has received one bronze and two merit awards from the 12th Annual Service Industry Awards competition.

A bronze award was given for Walla Walla University’s Student Employment—Employer Calendar/Direct Mail.

 

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A merit award was given for Walla Walla University’s Student Employment Kit.

A merit award was given for Independent Colleges of Washington’s 60-year anniversary video.

Approximately 1,500 entries were received in this year’s competition, which was judged by a national panel of experts. The entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

CMBell Company and Clients Win Four Awards for Creative Work

Creative work developed by CMBell Company and clients has received one platinum, two gold and one honorable mention award from the MarCom Awards competition, an international marketing awards program.

A platinum award was given for Walla Walla University’s Student Employment Kit.


A gold award was given for Key Technology’s 2013 shareholder’s presentation video.


A second gold award was given for one of many videos produced for LA-based White Memorial Medical Center’s Centennial Gala Celebration program.


The honorable mention award also went to White Memorial Medical Center, for another video created for their centennial celebration that honors employees.

Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. More than 6,500 entries were submitted from throughout the United States, Canada and 15 other countries.

5 Pitfalls to Avoid When Measuring ROI

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Measuring the results of a business initiative is imperative to good management. But avoid these pitfalls, which can give you inaccurate results:

  1. Thinking that if it can’t be measured, it isn’t important. We know certain things to be true, even though they are hard to measure. It’s true, for example, that an employee who feels under appreciated or unfairly treated will not be as productive and effective as one who is. We know that motivation plays an important role in individual performance. All of these things are impacted by corporate behaviors and language, yet difficult to measure. It’s ok to develop initiatives that build on solid assumptions like these that can’t be measured—as long as you’re intentional about it.
  2. Not taking into account the cost of missed opportunity. So you had 200 people attend your health fair or special event, but used 70% of the organization’s marketing resources for the two previous months. By doing so, you said no to other initiatives—perhaps things that would be of higher value to the organization, like focusing your efforts on a new strategic partnership. Remember that saying yes to something is always saying no to something else. So before you get excited about a result, ask yourself whether what you’re measuring came at the price of a bigger marketing opportunity.
  3. Measuring the wrong things. Measuring social media traffic, for example, might be a misleading data point. It’s possible that a campaign which has high entertainment value, for example, can attract viewers, without influencing purchase decisions. I’ve gotten a laugh from some ads for products I never intend to buy. So take care to be sure that what you’re measuring really can be linked to business results.
  4. Spending more to measure than an initiative costs. Enough said.
  5. Faulty causation assumptions and conclusions. Let’s say you’re launching a new service line, and your marketing campaign yields less impressive results than desired. Is the campaign not working? It could be. But it could also be that the service lacks consumer demand, that one aspect of the campaign wasn’t working (the messaging, or distribution channels?). Or that the competition is too intense. One cannot always presume that sequence suggests cause. When drawing conclusions from measurements, it’s important to understand and account for all of the potential variables contributing to success.

By avoiding some of these common pitfalls, we can all become more credible and successful business people.

Great Design Matters to Women

Littleton Adventist Hospital wanted to create something that deployed design techniques that would be engaging to expecting moms. It needed to be fresh and to signal the level of quality and patient experience that the hospital delivers.
 
To deliver a distinctive suite of collateral, we paired illustration with photography to create a mood that evokes the tender, delicate beauty of a new life.
 
Whatever business you’re in, take your cues from Target and Apple. Both companies recognize that good design is a differentiating business strategy. Here's just one example from our portfolio.

Care to share others?

Littleton BirthPlace Booklet

Littleton BirthPlace Booklet

Littleton BirthPlace My Birth Day Wishes Booklet

Littleton BirthPlace My Birth Day Wishes Booklet

Littleton BirthPlace Folder

Littleton BirthPlace Folder

Littleton BirthPlace Family Education Templates

Littleton BirthPlace Family Education Templates

Can You Tell Your Company’s Story in Two Minutes?

It’s true, we all want to hear the short version. So give it to your audience in video form—a two-minute or less rendition of what you’re about and why they should support your company.
 
In this video, we worked with the Independent Colleges of Washington to refresh their story for their 60th anniversary.
 
What would you want your clients to know about your company if you had two minutes of their time?

Create Content Readers Care About

If you want to build engagement with prospective clients, think more about creating content they can use—even when they’re not at the point of purchase.

Here’s an example. Walla Walla University worked with us to develop useful content on lowering college debt—in both print and video.

This is information that interests more than just prospective students. It reaches anyone who is thinking about sending their child to college—thus making it relevant to a much larger target audience. It also helps prospective students see that the university is working to keep costs affordable.

The video is short and mobile-friendly—so it’s suitable for all types of digital channels.

The companion print piece is used in applications where you don’t want to have to wait for the user to do an online search. You want to hand it to them at a seminar or on campus.

Despite that it’s sometimes easy to think that a longer piece will scare off the reader, we made this piece bigger than expected. While we’re proponents of brevity, we wanted to  devote a full page to each idea to make it easy to read. The words float on a sea of color or white space—and are paired with simple but attention-getting graphics.
 This minimalist approach to design provides visual relief for the reader. It invites the reader in, and gives assurance that he or she won’t have to work too hard to digest more words.
 Make your ideas go down easily. Video—and print pieces that draw you in—are just two tools to help you do that.

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Reinforce Mission and Purpose

Is your mission widely embraced? Does it inspire your employees? Compel customers?
 
A mission statement represents an organization’s mission—and a strong mission attracts both customers and employees. But a mission statement alone is only inspirational when it is arrestingly delivered and it aligns with corporate talk and behaviors. Mission, first and foremost, has to be something leadership is clear on, committed to. From there, consider these strategies to galvanize your mission:

Take out the guesswork. A clear mission statement creates corporate focus, which helps employees decide what’s important. But if your mission is weak, wobbly, or in a constant state of flux, your organization will lack momentum and lean towards chaos.

Create a mission statement that’s clear and inspirational. Deploy fresh, arresting language. 

Make sure it’s evident to all what it looks like when you achieve your mission.

Deliver your mission statement in fresh ways—and in lots of places: 

  • Post it on the walls and have employees sign it.
  • Print it on your collateral. 
  • Make a desktop/tabletop version. 
  • Bring it to life in video or motion graphic for your website. 
  • Create a mission screensaver. 

Be patient. Deliver your mission message consistently over and over; by the time you’re tired of it, it will just be taking root. 

Need some inspiration? >>


In this short Web video, we helped a hospital speak to their grander purposes and mission as they celebrated their centennial.


When employees talk, people listen. In this video, employees reinforce the sense of purpose and mission that this hospital prizes.


Pictures, music and motion—with a little added explanation for depth—combine to make this mission statement come to life.

CMBell Company Wins Creative Awards

Two creative projects produced by CMBell Company have received awards from the 11th Annual Service Industry Advertising Awards competition.

A merit award was given to the 9 Myths Video produced with the National Association of Independent Colleges and Universities. This video refutes nine myths associated with private nonprofit higher education.

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A merit award was also given for Walla Walla University’s 2014 Student Employment Calendar—a piece sent to employers to promote hiring university students.

Approximately 1,700 entries were received in this year’s competition which was judged by a national panel of experts. The entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

CMBell Company, now in their 17th year of business, is a local communications, branding and marketing firm led by President DeLona Lang Bell.

Six Tips for Growing Your Business

If you’re hoping to grow a business, ask yourself these questions about your marketing:

  • Do we have a clear message?
  • Are we making a brand promise consumers care about? 
  • Is the message reaching our target audience? 
  • How intense is competition?
  • How can we deliver complicated information and still make an emotional connection?
  • How well are we able to track referral sources? 

Need some inspiration? >>


If your product is visual—like this beautiful little community nestled in the wine country of eastern Washington—then use pictures to deliver your story. In this short Web video, a Port makes the case for businesses to relocate to their community.


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This revolutionary new business used a point-of-purchase electronic display to deliver brand messages—and this, coupled with their theater-style bread bakery—helped generate instant sales.


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A comprehensive regional campaign helped successfully launch this spine center quickly—and the blue man illustration became a recognized and memorable icon for the center, distinguishing it from other health care advertising in the area.


Using direct mail, Web and video to promote this new medical practice delivered a message of clinical competence and created an emotional connection to the caregivers. Patients want as much information as they can find when choosing a doctor—and video is the next best thing to a personal introduction.


This roll-out package included a website, business system, logo, video and brochure. Every element—from colors to type face to content—was designed to bring the hope of relief to people suffering from chronic pain.


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Walk-in business increased by 333% in the first two months after we installed this window graphic in a Colorado medical practice.