health care

Film Brings the World to Kids With Cancer

Dreams can happen—even in hospitals. Take, for example, the St. Jude Dream Adventures, where people act as tour guides to adventures around the world—and have real-time interaction with these experiences. Film can open up a whole new world for your clients.
 
How might you think of new ways to reach your business goals with film?

https://www.youtube.com/watch?v=2wQQh5tbSPw

 

CMBell Company Wins Creative Gold Award in International Competition

A gold award was given for creation of Littleton Adventist Hospital’s OB campaign “Littleton Loves Little Ones”. This campaign included videos, digital advertising, a microsite, print ads, direct mail, elevator wraps and window wraps.

Entries are judged by design and health care marketing professionals on creativity, design, typography, production, quality and overall effectiveness.

CMBell Company and Clients Win Five Awards for Creative Work

Creative work developed by CMBell Company and our clients has received five awards from the 33rd Annual Healthcare Marketing Advertising Awards Competition—the country’s largest healthcare advertising awards competition.

We celebrate the hard work and creativity of our clients and our team in bringing together these creative projects.

Adventist HealthCare Shady Grove Medical Center OB Admissions Booklet

Glendale Adventist Medical Center 110-year Anniversary Video

Adventist Health Southern California Region Brochure

Adventist Health Southern California Region Renewal Video

Adventist Health Southern California Region Success Video

Adventist Health Urgent Care - Montrose Motion Graphic Video

Simi Valley Hospital OB Campaign

How Video Can Improve Your Health Care Communications

Need ideas on how you can use video in your health care marketing and communications? Whether you want to sell, tell, inspire, persuade, announce, train or explain, video does it better than any other medium. Online video is the fastest-growing ad format and the medium of choice for consumers of all ages.

Four Things Every Communicator Should Know About Preventing Employee Burnout

According to The Energy Project, the way we shape our workforce often works against our business goals. Humans, they say, have four core goals at work:

  1. Physical health
  2. Emotional happiness
  3. Mental focus
  4. Spiritual purpose

Attending to these creates some rather significant improvement in employee loyalty, life satisfaction, positive energy and engagement. Read that again if you missed it. These are what every employer wants more of.
 
And this is where you, the communicator, can help lead your organization to a better place. The messages you create can help connect your employees to purposes greater than themselves.
 
Southwest Airlines understands this, as you’ll see in this video. Grab your tissues and take some time to see how masterfully they help employees connect to their purpose.
 
We don’t really need a study to tell us this, do we? We know, ourselves, that when we align with a cause that we care about, we experience more energy.
 
So here’s our challenge for you today. How much of your time as a communicator is committed to keeping your employees energized by purpose?

Use Video to Generate Enthusiasm for Your Organization’s Future

We worked with this health system to bring to life the successes they’ve experienced—so employees, physicians and board members could see the collective results of their work on their strategic plan.
 
Getting your team aligned with your future goals means making sure they understand both where you’re going, and how far you’ve already progressed towards your goals. Delivering this message in video makes it easy to show at employee events and share online.
 
What successes could you talk about to help generate enthusiasm for your future?

Why Shouldn’t Information Be Beautiful?

SGMCOBbooklets.jpg

A new mom has lots of questions about her delivery. To help her sort it through, this hospital has prepared some useful guides. But let’s admit it—new moms also like Pinterest. They’re more likely to read something that looks beautiful—in addition to being helpful content.
 
Are you giving your target audience reason to step into your content? Understanding what they already love to look at it can be a great first step.

CMBell Company and Clients Win Eight Awards for Creative Work

Creative work developed by CMBell Company and clients has received eight awards from the 32nd Annual Healthcare Marketing Advertising Awards competition.

We celebrate the hard work of our clients and our team in bringing together these creative projects.

LIttleton Adventist Hospital 25-year Anniversary Video

LIttleton Adventist Hospital 25-year Anniversary Elevator Wraps

Dignity Health Recruiting Display

Adventist Health Southern California Region Strategic Planning Video

Simi Valley Hospital 50-Year Anniversary Print Ads

Simi Valley Hospital 50-Year Anniversary Transit Shelter Poster

Simi Valley Hospital 50-Year Anniversary Elevator Wrap

Could You Be Wrong About What Your Company is Actually Selling?

Health care sells peace of mind and hope—not MRIs. Coke sells a feeling. Cars sell image. Banks sell security and peace of mind. These are the deeper motivations of consumers that lie beneath the actual product decision.
 
We worked with Dignity Health to sell lifestyle options in this recruiting brochure and display unit. While they are selling jobs, lifestyle motivations are what drive a physician’s decision to align with an organization. They’ll consider questions like these: How will my family flourish in this location? How much satisfaction will I find with my colleagues? How will I find meaning in my career opportunities? What will my lifestyle look like if I take a career with this clinic?
 
It’s important to reach your audience not just with product benefits, but to address the underlying motivations they have for engaging with you.
 
So what are you selling?

Dignity Health Recruiting Brochure

Dignity Health Recruiting Brochure

Dignity Health Recruiting Display

Dignity Health Recruiting Display

Use Your Company Anniversary as a Brand Refresh

Celebrating achievements are important, but corporate milestones represent an opportunity for more than just celebration. They’re a chance to roll-out your story in a fresh way—to revitalize your brand.
 
We worked with Simi Valley Hospital to pull together their signature messages about quality and growth, then developed a year-long plan to deliver those messages as part of their anniversary campaign—making the milestone work harder for them and getting more for their investment.

Simi Valley Hospital 50-Year Anniversary Print Ad

Simi Valley Hospital 50-Year Anniversary Print Ad

Simi Valley Hospital 50-Year Anniversary Transit Shelter Ad

Simi Valley Hospital 50-Year Anniversary Transit Shelter Ad

Simi Valley Hospital 50-Year Anniversary Banner

Simi Valley Hospital 50-Year Anniversary Banner

CMBell Company and Clients Win Four Awards for Creative Work

Creative work developed by CMBell Company and clients has received one platinum, two gold and one honorable mention award from the MarCom Awards competition, an international marketing awards program.

A platinum award was given for Walla Walla University’s Student Employment Kit.


A gold award was given for Key Technology’s 2013 shareholder’s presentation video.


A second gold award was given for one of many videos produced for LA-based White Memorial Medical Center’s Centennial Gala Celebration program.


The honorable mention award also went to White Memorial Medical Center, for another video created for their centennial celebration that honors employees.

Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. More than 6,500 entries were submitted from throughout the United States, Canada and 15 other countries.

Combat Negative Publicity

Is your company misunderstood? Are myths about your industry hurting your own organization? When the media doesn’t report your story accurately, ask yourself these questions:

  • Have you simplified your message down to its essence?
  • Is the message relevant? 
  • Is your message being delivered in a compelling, memorable way that stands out from your competitors’? 
  • Are you reaching the right people? 
  • Are you delivering it over and over? 

Being proactive in telling your story is imperative when your company’s story isn’t understood.

Need some inspiration? >>


A national association used this video as part of a campaign to refute some of the myths about private higher education.


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This app was developed to pair with a national association's video to get their key messages into the hands of policy makers in a mobile-friendly format.


Executives for Hawaii’s largest health plan used this PowerPoint presentation to personally take their message of innovation to community leaders.


A state-wide association takes their message to the people in this video that showcases little-known facts about their organization. The video serves as a versatile and ideal tool for social media, websites and presentations.

Bigger. Better. More.

Bigger. Better. More. That’s the theme we created to help Littleton Adventist Hospital leverage their 25-year anniversary to refresh their brand and show how they’ve grown to meet their community’s needs. In addition to direct mail and print ads, we worked with them to produce a video, Web content and elevator wraps.

Littleton Adventist Hospital 25-year Anniversary Video

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Littleton Adventist Hospital 25-year Anniversary Web Page

Littleton Adventist Hospital 25-year Anniversary Elevator Wraps

7 Tips on Engaging Employees in Your Strategy

Without employee support, no strategy—no matter how brilliant—gets executed. Aligning employee behavior is one of the most important tasks of leadership. Here are seven tips that can help you achieve this:

  • No CEO can speak personally to every employee. So be sure to deliver the message in a format that can be shared and spread organically. Generally, video is the medium of choice because it engages all of the senses.
  • Give employees a reason to believe. Help employees move from fear of change to acceptance and implementation, by showing how it will impact customers.
  • Make it relevant to their world, their concerns. Skip all the technical details and show how it will benefit them.
  • Make it speak to the heart, as well as the head. People don’t change behavior because they get a list of reasons to do so. They change because something has stirred within them a desire to change. To be successful, your strategy needs both the detailed action items and the visionary, inspirational component.
  • Make the destination as real and compelling as you can. You are, after all, asking them to make a journey to an unknown destination. There are no travel brochures except the ones you create—so invest in making them well.
  • Use the best tools available. This is no job for the predictable PowerPoint presentation. To move people, the communication tool should engage all of the senses with sound, visuals and words. It should reflect the same level of quality that your workplace does.
  • Coherence. And finally, words matter. But actions talk, too. Make sure that there’s coherence between what you say and how you live your talk throughout your organization.

Need some inspiration? Here’s a video we just produced for a large, nonprofit health care system to launch their new strategic plan.

Adventist Health Strategy Video

Adventist Health Banners

Recognize Employees

Recognition is one of the top things employees want in a job—yet too often it’s far too scarce. Yet watch any sport on TV and see how the immediate response of the crowd affects the players.

Recognition not only helps job satisfaction, but it acts as a rudder—steering the organization in its desired direction. Employees focus on what is rewarded and celebrated.

So how can you communicate recognition better in the workplace?

  • Make personal communication specific, like this: “Your ability to bring disparate ideas together really made that meeting a success.”
  • Make it more frequent.
  • Recognize people in front of their peers.
  • Send a note to the person’s boss, and copy them in.
  • Use a picture of them in a corporate communication.

 Need some inspiration? >>


This video celebrates the work of a hospital’s volunteers with photos of them at work. It’s an easy and fast way to say thank you to the people who make your organization successful—and it also can be used in recruiting, to give prospects a sense of your organization.


By showcasing employees talking about what it means to work at their organization, this video recognizes their employees, physicians and volunteers.

Essential Skills for Tomorrow’s Top Health Care Marketers

The role of the health care marketer and communicator is changing—that’s not news. But what will it look like? In the Sept./Oct.  issue of Spectrum, the member newsletter of  Society for Healthcare Strategy and Market Development (SHSMD), we suggest the critical skills tomorrow’s pros will need to master. Which of these do you think will be most important?

CMBell Company and Clients Win Three Awards for Creative Work

Creative work developed by CMBell Company has received two gold and one silver award from the Aster Awards competition, an international health care marketing awards program.

A gold award was given for developing the online graphic identity guide (GIG) for Loma Linda University Health. The online GIG can be seen at lluhealth.org/gig.

A second gold award was given for a Colorado hospital’s brochure for expectant moms. It can be seen here on our blog.

The silver award went to White Memorial Medical Center, an LA-based hospital, for three videos we produced for their centennial celebration. One of the award-winning videos was produced for their 2013 Centennial Gala at the Beverly Hills Wilshire hotel.

Entries are judged by design and health care marketing professionals on creativity, design, typography, production, quality and overall effectiveness.

LAHbooklet.png

A Hospital’s Secret Weapon: Online Physician, Patient and Hospital Videos

Consumers increasingly use online searches to select physicians and hospitals—yet many hospitals aren’t using video to increase their chance of being found online. Video is among the most effective ways to:

  • Introduce a physician to a prospective patient
  • Tell your hospital’s unique story
  • Tell patient stories

Not only does video increase your search engine rankings, it markedly improves the value of your interaction with patients by:

  • Making physicians personable and reducing the angst associated with choosing a doctor or hospital
  • Creating a stronger emotional bond, through the use of motion, people, music and images, which moves the prospect closer to making a decision
  • Differentiating your people and facility from competitors, who often rely on poor photos, too much text and cumbersome and uninspiring physician search functions
  • Signaling your organization’s expertise through content and high-quality visuals
  • Showcasing your facility; a modern, beautiful facility is associated with quality in the consumer’s mind

At least 77% of patients search online before scheduling an appointment. And after watching an online video:

  • 39% of patients talked to friends, family or colleagues about the hospital
  • 34% contacted a hospital
  • 30% scheduled an appointment
  • 21% shared a video online

Find out how you can get found and chosen by consumers through the use of better video.

Source: Google and Compete, Hospitals Study, 2012 infographic

Videos Earn Merit Awards in the 31st Annual Healthcare Advertising Award Competition

Videos produced by CMBell Company and an LA-based hospital client have received two merit awards from the 31st Annual Healthcare Advertising Awards competition, the largest health care advertising awards competition in the nation.
 
The award was given to two of a series of 12 videos CMBell Company developed to tell the story of White Memorial’s Medical Center centennial. One of the award-winning videos was shown at their 2013 Gala at the Beverly Hills Wilshire hotel.
 
Nearly 4,000 entries were received in this year’s competition. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.