motion graphic

Get Inspired: Here's What's Hot in Motion Graphic Videos

What does the word "video" evoke for you? Do you see a talking head? A staged, corporate piece? A Hollywood production? 

Today, video production styles vary widely—opening the door to countless ways of expressing your message in this powerful medium. If you're developing content designed to get viewed and remembered, take a moment to see what's possible beyond the traditional videos you might be used to. 

In this blog post, we're focusing specifically on some trends in motion graphics—a fun and versatile type of video production that can range from very affordable to cinematic.


Flat design

Flat design is a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colors and two-dimensional illustrations. Simple images convey messages more quickly than detailed illustrations. Images like icons can indicate universal actions or purposes so that everyone can easily understand them.


4K design

On the creation side, there is an increase in 4K related video production, video editing and motion design products. Hardware producers (projectors, displays, televisions) are pushing hard to get 4K into the mass market.


Hand drawn hybrids

Blending hand drawn elements with CGI components is a great way to give the audience a sense of wonder. This concept is powerful when trying to explain how a complex design came to life. It makes it easier to understand and appear more tangible. It’s a powerful marketing technique that makes it easy for the target audience to fall in love with a desired look.


Vector organics

This year there are more animations turning up in which organic shapes transform in a liquid way.

Shapes are smeared and splash back together, often at the moment of a peak in the action, moving in slight slow motion, with twists and bends. It resembles the psychedelic shapes known from the 60’s.

Abstract drops and smears, swirling typography, and even characters whose limbs are being stretched and swirled. It may be a counter movement against the downward trend of geometrical squares, triangles, and circle-transitions.


Mixed disciplines

What was once an uncommon occurrence, is now becoming more and more prevalent. Many motion graphics today successfully combine mixed disciplines to create a more graphic, stylized, and illustrated look.


Seamless transitions

Seamless transitions are nothing new nor revolutionary when it comes to motion graphics but they have gained in popularity only recently. They create a feeling of fluidity and allow one scene to flow into the next without any interruptions or cuts between them.


Gifs

Although GIFs aren’t a new thing, they have recently gained traction after Facebook and Twitter allowed embedding and sharing. They are a great way to convey a message in a precise manner and are often used to add a touch of humor.

Which of these trends speaks to you?

CMBell Company and Clients Win Five Awards for Creative Work

Creative work developed by CMBell Company and our clients has received five awards from the 33rd Annual Healthcare Marketing Advertising Awards Competition—the country’s largest healthcare advertising awards competition.

We celebrate the hard work and creativity of our clients and our team in bringing together these creative projects.

Adventist HealthCare Shady Grove Medical Center OB Admissions Booklet

Glendale Adventist Medical Center 110-year Anniversary Video

Adventist Health Southern California Region Brochure

Adventist Health Southern California Region Renewal Video

Adventist Health Southern California Region Success Video

Adventist Health Urgent Care - Montrose Motion Graphic Video

Simi Valley Hospital OB Campaign

Why 10 Reasons Always Works

Lists make popular reading. Maybe it’s because the number (whether it’s 3 or 10 or 12) signals to us how much time we’ll need to invest. Or maybe it signals that each item will be short. Or maybe we just feel a sense of satisfaction at finishing a list. Whatever the reason, lists are a perfect solution for delivering “snackable” content.
 
In this higher education video, we’ve captured 10 of the reasons students love Walla Walla University and packaged them as a story narrated by the university’s own president—to add another layer of connection.
 
What part of your business’ story could be reduced to a simple list?

https://vimeo.com/152461803

Educational Advertising Awards Given to Four CMBell Company Projects

Four creative projects were selected for awards in the 30th Annual Educational Advertising Awards Competition. The Independent Colleges of Washington 60-year Anniversary Video received a Gold Award, and communication projects for the Oregon Alliance of Independent Colleges & Universities and Walla Walla University received a Silver Award and two Merit Awards. Earlier, these same projects received recognition in the 12th Annual Service Industry Awards Competition.
 
Congratulations to ICW, OAICU and WWU!

CMBell Company and Clients Win Three Awards for Creative Work

Creative work developed by CMBell Company and clients has received one bronze and two merit awards from the 12th Annual Service Industry Awards competition.

A bronze award was given for Walla Walla University’s Student Employment—Employer Calendar/Direct Mail.

 

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A merit award was given for Walla Walla University’s Student Employment Kit.

A merit award was given for Independent Colleges of Washington’s 60-year anniversary video.

Approximately 1,500 entries were received in this year’s competition, which was judged by a national panel of experts. The entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Oregon Alliance of Independent Colleges & Universities Campaign

The Oregon Alliance of Independent Colleges & Universities is taking a proactive stance to show how private colleges benefit students, communities and their state. We’ve worked with them to make their case and bring their messages to a variety of media—from video and social media messaging to handouts and easy reference wallet-sized cards.

OAICU Video

OAICU Infographic

OAICU Wallet Reference Card

OAICU Value Proposition Brochure

OAICU Facebook Graphics

CMBell Company and Clients Win Four Awards for Creative Work

Creative work developed by CMBell Company and clients has received one platinum, two gold and one honorable mention award from the MarCom Awards competition, an international marketing awards program.

A platinum award was given for Walla Walla University’s Student Employment Kit.


A gold award was given for Key Technology’s 2013 shareholder’s presentation video.


A second gold award was given for one of many videos produced for LA-based White Memorial Medical Center’s Centennial Gala Celebration program.


The honorable mention award also went to White Memorial Medical Center, for another video created for their centennial celebration that honors employees.

Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. More than 6,500 entries were submitted from throughout the United States, Canada and 15 other countries.

Persuade Shareholders

An annual report is one of a company’s most vital communication tools. The colors, design and images in your annual report should all support your key messages—and should inspire confidence among shareholders and readers alike.

Not sure if your annual report is living up to its full potential?

  • See how it compares visually to your top competitors’ annual reports.

  • Grade your photos. If that’s all the readers see, what would they think about your company?

  • Browse it. If you read only pictures, captions, subheads and headlines, what will you know about your organization?

Need some inspiration? >>  


Dress up your presentation in style to convey confidence and success, like this package we helped develop for a CEO’s presentation at their annual shareholder’s meeting. Energetic colors, bold design and a mix of media—to keep the presentation alive—tell the company’s story and build support.

Presentation Video

2013 Annual Report

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Investor Capacity Folder

Investor PowerPoint Presentation

7 Tips on Engaging Employees in Your Strategy

Without employee support, no strategy—no matter how brilliant—gets executed. Aligning employee behavior is one of the most important tasks of leadership. Here are seven tips that can help you achieve this:

  • No CEO can speak personally to every employee. So be sure to deliver the message in a format that can be shared and spread organically. Generally, video is the medium of choice because it engages all of the senses.
  • Give employees a reason to believe. Help employees move from fear of change to acceptance and implementation, by showing how it will impact customers.
  • Make it relevant to their world, their concerns. Skip all the technical details and show how it will benefit them.
  • Make it speak to the heart, as well as the head. People don’t change behavior because they get a list of reasons to do so. They change because something has stirred within them a desire to change. To be successful, your strategy needs both the detailed action items and the visionary, inspirational component.
  • Make the destination as real and compelling as you can. You are, after all, asking them to make a journey to an unknown destination. There are no travel brochures except the ones you create—so invest in making them well.
  • Use the best tools available. This is no job for the predictable PowerPoint presentation. To move people, the communication tool should engage all of the senses with sound, visuals and words. It should reflect the same level of quality that your workplace does.
  • Coherence. And finally, words matter. But actions talk, too. Make sure that there’s coherence between what you say and how you live your talk throughout your organization.

Need some inspiration? Here’s a video we just produced for a large, nonprofit health care system to launch their new strategic plan.

Adventist Health Strategy Video

Adventist Health Banners

Step Up Your Social Media

Social media is about sharing content in different formats—words, video or photos. So the first step in any social media strategy is to create quality content that your customers are interested in—and delivering it in a way that is share-worthy. Here are five tips to improve your chances:

  • Use quality photos that are better than your competitors.
  • Use video.
  • Make your videos entertaining—when appropriate.
  • Make your writing better than your competitors. 
  • Provide useful content that isn’t just about your company. 

If you’re serious about social media, commit resources to monitor the conversation so you know what the crowd is saying about you.

Need some inspiration? >>   


This short video brought a powerful response when shown to policy makers and stakeholders—and went viral among other state private education associations. It shows how complex messages can be simplified using an animated video technique.


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We use our blog to provide short, easy-to-read tips on how to improve a business’s marketing and communications.


Even a simple but entertaining e-card like this—posted on your social media channels and website—can increase views.

Here’s a Fresh Way to Tell Your Story

So you have a new service. A new vision for the future. A new position you’d like to fill. Whatever your story, here’s a new way to deliver your message.

  • Lead with a story that’s real and personal. Enter Estelle, above.
  • Use a motion graphic video technique, which has no video footage—just sound and illustrations that are animated. It has all the rich visual elements of a video.
  • The benefits of the service are all delivered in the story. It’s a little more subtle, but oh-so-persuasive.

Today we’re going to challenge you to think about new ways of connecting with your audience. Can you see using this kind of technique as a fresh way to deliver your message?

Get Noticed

We’re all overwhelmed with information, so first impressions matter. They determine whether the recipient will go deeper—or walk away.

Sometimes you have to break out of the pack to get noticed—before you can make your case. This can be done with humor, arresting graphics, interactive features or by delivering content that’s designed to be kept.

 Need some inspiration? >> 


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Next time you want to create a brochure, think creatively about format. In this piece, individual cards increase engagement and deliver bite-sized messages that aren’t overwhelming—all in a package that uses novelty to pique the reader’s interest.


There’s no media buy with this print calendar, and its petite size makes it ideal for a tack board and a year-long reminder of the sponsoring organization.


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This handsome centennial direct mail piece defied being thrown away, by including a gift pen and beautiful note cards featuring regional icons.


In this video designed to recruit new businesses, see how powerful words deliver a message that couldn’t be sent by words alone.


We helped a national association promote their website digitally by developing this short video that highlights the site’s benefits.

CMBell Company and Clients Win Three Awards for Creative Work

Creative work developed by CMBell Company has received two gold and one silver award from the Aster Awards competition, an international health care marketing awards program.

A gold award was given for developing the online graphic identity guide (GIG) for Loma Linda University Health. The online GIG can be seen at lluhealth.org/gig.

A second gold award was given for a Colorado hospital’s brochure for expectant moms. It can be seen here on our blog.

The silver award went to White Memorial Medical Center, an LA-based hospital, for three videos we produced for their centennial celebration. One of the award-winning videos was produced for their 2013 Centennial Gala at the Beverly Hills Wilshire hotel.

Entries are judged by design and health care marketing professionals on creativity, design, typography, production, quality and overall effectiveness.

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Videos Earn Merit Awards in the 31st Annual Healthcare Advertising Award Competition

Videos produced by CMBell Company and an LA-based hospital client have received two merit awards from the 31st Annual Healthcare Advertising Awards competition, the largest health care advertising awards competition in the nation.
 
The award was given to two of a series of 12 videos CMBell Company developed to tell the story of White Memorial’s Medical Center centennial. One of the award-winning videos was shown at their 2013 Gala at the Beverly Hills Wilshire hotel.
 
Nearly 4,000 entries were received in this year’s competition. A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Can You Tell Your Company’s Story in Two Minutes?

It’s true, we all want to hear the short version. So give it to your audience in video form—a two-minute or less rendition of what you’re about and why they should support your company.
 
In this video, we worked with the Independent Colleges of Washington to refresh their story for their 60th anniversary.
 
What would you want your clients to know about your company if you had two minutes of their time?

How to Dress a Shareholder Presentation for SuccessGT90ty

Want to inspire confidence? Create a compelling and clear vision? In this package, we’ve helped the client pay attention to these three critical factors:

  1. First impressions. Good design can help you create packaging that instantly conveys your message—without saying a word.

  2. Design. Great design is a strategic advantage. Regardless of your industry, clients expect it—and judge your company by it. Like any skill, great design is best achieved by someone who understands your business goals and who has spent a lifetime perfecting their skills. It rarely pays to risk your visual appearance to a novice.

  3. Attention span. As this gets shorter and shorter, presenters have to make it easier and easier to grasp a message. Variety can help here, too. In this package, we provide a short video to break up the in-person presentation. Video is a great way to add punch to any presentation, as it engages more of the senses with music and arresting images.

So whether your audience is a shareholder, customer or employee—use the tools of professional communicators to make you and your company more credible and successful.

Key Technology Video

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2013 Annual Report

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Investor Capacity Folder

Investor PowerPoint Presentation

Reinforce Mission and Purpose

Is your mission widely embraced? Does it inspire your employees? Compel customers?
 
A mission statement represents an organization’s mission—and a strong mission attracts both customers and employees. But a mission statement alone is only inspirational when it is arrestingly delivered and it aligns with corporate talk and behaviors. Mission, first and foremost, has to be something leadership is clear on, committed to. From there, consider these strategies to galvanize your mission:

Take out the guesswork. A clear mission statement creates corporate focus, which helps employees decide what’s important. But if your mission is weak, wobbly, or in a constant state of flux, your organization will lack momentum and lean towards chaos.

Create a mission statement that’s clear and inspirational. Deploy fresh, arresting language. 

Make sure it’s evident to all what it looks like when you achieve your mission.

Deliver your mission statement in fresh ways—and in lots of places: 

  • Post it on the walls and have employees sign it.
  • Print it on your collateral. 
  • Make a desktop/tabletop version. 
  • Bring it to life in video or motion graphic for your website. 
  • Create a mission screensaver. 

Be patient. Deliver your mission message consistently over and over; by the time you’re tired of it, it will just be taking root. 

Need some inspiration? >>


In this short Web video, we helped a hospital speak to their grander purposes and mission as they celebrated their centennial.


When employees talk, people listen. In this video, employees reinforce the sense of purpose and mission that this hospital prizes.


Pictures, music and motion—with a little added explanation for depth—combine to make this mission statement come to life.