e-letters

CMBell Company and Clients Win Five National Awards

Creative work by CMBell and our clients has garnered five awards from the 34th Annual Healthcare Advertising Awards competition.

  • Three gold awards were given for an internal communication microsite, an OB direct mail, and a video on reducing the cost of homelessness.

  • One bronze award was given for an e-letter.

  • One silver award was given for a video on innovation in health care.

The award-winning work was produced by clients in Los Angeles, Denver and Roseville.

In this year’s competition, nearly 4,000 entries were judged by a national panel who reviewed creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Hats off to our creative team and to our clients for earning this recognition!


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GOLD: AHSCR—Internal communication website communicating the reasons behind the new strategic direction and outlining a vision for the company's future.


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GOLD: Littleton Adventist Hospital—Direct mail piece as part of a larger campaign that significantly increased market share.


GOLD: White Memorial Medical Center—A video about their work to reduce the cost of homelessness in Los Angeles.


SILVER: Adventist Health—A CEO update on innovation within the company.


BRONZE: AHSCR—One of a series of e-letters sent from the CEO to leaders as part of an internal communication campaign that raised understanding of the vision, values and mission of the organization.

Are Your Internal Communication Emails Working?

Employee communication is gaining more attention and resourcing in companies because it plays an important role in both employee engagement and alignment. A central tool of this is using email to convey the strategies, successes and goals which help people do their jobs better.
 
Email is a highly targeted tool that can provide metrics that help you see what messages are getting viewed and by whom, and because of this, should be a central part of every company’s communication strategy.
 
But should your internal e-letters be judged by the same metrics as external e-letters? What kind of results should you be getting from your internal communication e-letters and campaigns?
 
In this helpful infographic by Newsweaver, you can see some national benchmark metrics for open and click rates specifically targeted to internal communications.
 
We’re seeing real success with our clients in using this as a tool to build culture, engagement and alignment. Where are you seeing this used well?