Oregon Alliance of Independent Colleges & Universities Campaign

The Oregon Alliance of Independent Colleges & Universities is taking a proactive stance to show how private colleges benefit students, communities and their state. We’ve worked with them to make their case and bring their messages to a variety of media—from video and social media messaging to handouts and easy reference wallet-sized cards.


OAICU Infographic

OAICU Wallet Reference Card

OAICU Value Proposition Brochure

OAICU Facebook Graphics

When to Use An Infographic

An infographic depicts information using graphics and text. If you search for “infographic” you’ll get more than 15 million results—some that are very effective and some that are explosions of bad ideas. So when should you use an infographic?

  • When your message can be illustrated (visuals and words) better than described (words only)
  • When you need to show relationships or flow of information
  • When there’s data to explain that is meaningful to your viewer
  • When you need to make something simple
  • When you have a short time to deliver a complicated message

Like any communication tool, the key to making an infographic work is clarity, great design and spare but effective use of words. In this example we produced, the infographic provides an easy instruction for a new process. It lets the viewers decide how deep to go and where to start. Do they want to know why? What? Or just how?

Have you seen any infographics that you think worked well?

How to Train Your Employees to Use Social Media


Some organizations hire outside firms to manage their social media—while others use their own internal employees. Given the wide range of capabilities typically found in a company, the latter will require both training and clearly defined policies.

This Mindflash infographic shows the kind of social media training your different employee types should receive.

How to Deal With Negative Social Media Comments

Social media is about conversations—not one-way messages. But what does the communication professional do in the face of negative comments?

Start by determining if the comment is:

  • A troll—someone who lives to bash?
  • A rant?
  • A joke?
  • Factually incorrect?
  • Factually correct?
  • Likely from a rival?
  • Merited?

Each of these types of comments require a different response. Here are some options to consider:

  • Ignore the comment. If it’s obviously ridiculous, it will be clear to other readers.
  • Remove the comment. Use this when there’s clearly no benefit to engaging in a conversation, if it’s inappropriate—or if it’s anonymous. You’re not required to provide a platform for someone who won’t even identify him/herself.
  • Take the conversation off-line. Use this to explore the problem and resolve it for that individual, if it’s likely an outlier rather than a frequently occurring event.
  • Correct the facts. Use this when the facts are likely to change reasonable readers’ opinions.
  • Explain the facts. Use this when background might be helpful.
  • Restate your position. Sometimes there’s an opportunity to convey your core values in a comment.
  • Fix the problem and report on the improvement. Nothing encourages loyalty like an organization that is truly trying to improve, and willing to listen to its customers.
  • Apologize. We all make mistakes. Sometimes owning them and offering a heartfelt apology is all a person wants.
  • Commend the post. Use this when the feedback has been helpful, and has resulted in an improvement.

The Air Force has a good Web posting response assessment that might trigger your own internal policies. 

What effective responses to negative comments have you seen?