Web, Design
Kari Arns
Before & After: A Bold New Look for Our ...

What is it about some websites that just instantly feel right—even if you can't quite put your finger on why?

That’s because many of the visual cues are recognized subconsciously, rather than consciously.

Before & After: A Bold New Look for Our Client’s Website
Web, Marketing
Kari Arns
Why Campaign Landing Pages are the Best Practice

Campaign landing pages are widely considered a best practice for advertising campaigns, and there’s solid reasoning and evidence behind this. Here’s why:

Why Campaign Landing Pages are the Best Practice
Marketing, Design
Kari Arns
CMBell Clients Win Two Hermes Creative Awards

We’re pleased to announce that two recent creative projects have received awards from the 2025 International Hermes Creative Awards Competition.

CMBell Clients Win Two Hermes Creative Awards
Marketing, Social Media
Kari Arns
Is Digital Adversiting or SEO More Important ...

How Search Engine Optimization Works

First, let’s clarify the terms. SEO refers to Search Engine Optimization, which creates organic reach as people search for businesses like yours.

Is Digital Adversiting or SEO More Important for Growing my Business?
Design, Marketing
Kari Arns
What Makes a Great Image? It's Not Just One ...

A great photograph typically combines several key elements that capture the viewer's attention and evoke emotion or interest. Here are some factors that contribute to making a photograph exceptional:

What Makes a Great Image? It's Not Just One Thing.

marketing

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Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them

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Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them

Have you developed some great visual content for your social channels, but failed to get the results you hoped for?

This can happen when a business focuses on the visual content but fails to attend to some other equally important aspects of their social media strategy.

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An Inside Look at a Website Redesign

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An Inside Look at a Website Redesign

Have you ever been completely taken in by a website, but couldn’t really say why?

That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.

A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.

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How to Make the Most of Your Big Announcement

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How to Make the Most of Your Big Announcement

Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey. 

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10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

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10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

DEVELOPING ENGAGING CONTENT is one of the biggest challenges of digital communication. With so much content vying for our attention, there are tried and true ways to capture and hold a viewer's interest.

Visuals are an essential element for any post, and because the brain is attuned to motion, using video almost always increases engagement.