milestones

How To Make Your Company Milestones and Anniversaries A Smart Business Strategy [Infographic]

How To Make Your Company Milestones and Anniversaries A Smart Business Strategy [Infographic]

COMPANY MILESTONES CAN TAKE DIFFERENT FORMS. They can be an anniversary of your opening, the launch of a momentous new offering, or a turning point in your company’s history.

Because they offer a platform to get attention, they shouldn’t be seen as just a chance for a party. With careful thought, they can provide business value and a chance to deliver important messages.

Here’s what a strategic approach to celebrating a milestone or anniversary can do for you.

Use Your Communication Tools to Celebrate Successes

Every company has a story.
 
And as professional communicators, one of our most significant roles is to keep the purpose of our organization in front of employees, donors, supporters and customers—and to do it in ways that inspire them. We need to be intentional about seeing that messages about cost-control, quality and other business goals do not eclipse the stories that depict the grander purpose of our institution.
 
In this piece, our client took the time to celebrate the successes of a shared goal—a campaign to strengthen the future of their school. We worked with them to express their message visually in the design of a piece that honors the efforts of countless volunteers, donors and employees—and furthers the narrative of the school’s worth. Successes like these inspire and fuel other successes.
 
Let’s be proactive about tending our organization’s narrative. How are you using your communication tools to celebrate your successes and inspire employees, volunteers and donors to work on behalf of your purpose?

Use Video as a Gala Centerpiece

This hospital video, developed for their anniversary gala, achieves multiple things:

  • Evokes cause for celebration
  • Tells what they’re most proud of
  • Invites donors and friends into the organization
  • Delivers a message of momentum
  • Conveys to the community their essential role in the hospital’s success now—and in the future

When you have a captive audience at an event like a gala, you want to make every moment build a feeling of pride and enthusiasm for the organization. Nothing does that like a well-produced video.

Are you using video to change how people feel about your organization?

CMBell Company and Clients Win Awards for Creative Work

Creative work developed by CMBell Company and clients has received one gold and one bronze award from the Aster Awards competition.

Entries are judged by design and health care marketing professionals on creativity, design, typography, production, quality and overall effectiveness.

Use Your Company Anniversary as a Brand Refresh

Celebrating achievements are important, but corporate milestones represent an opportunity for more than just celebration. They’re a chance to roll-out your story in a fresh way—to revitalize your brand.
 
We worked with Simi Valley Hospital to pull together their signature messages about quality and growth, then developed a year-long plan to deliver those messages as part of their anniversary campaign—making the milestone work harder for them and getting more for their investment.

Simi Valley Hospital 50-Year Anniversary Print Ad

Simi Valley Hospital 50-Year Anniversary Print Ad

Simi Valley Hospital 50-Year Anniversary Transit Shelter Ad

Simi Valley Hospital 50-Year Anniversary Transit Shelter Ad

Simi Valley Hospital 50-Year Anniversary Banner

Simi Valley Hospital 50-Year Anniversary Banner

CMBell Company and Clients Win Three Awards for Creative Work

Creative work developed by CMBell Company and clients has received one bronze and two merit awards from the 12th Annual Service Industry Awards competition.

A bronze award was given for Walla Walla University’s Student Employment—Employer Calendar/Direct Mail.

 

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A merit award was given for Walla Walla University’s Student Employment Kit.

A merit award was given for Independent Colleges of Washington’s 60-year anniversary video.

Approximately 1,500 entries were received in this year’s competition, which was judged by a national panel of experts. The entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

CMBell Company and Clients Win Four Awards for Creative Work

Creative work developed by CMBell Company and clients has received one platinum, two gold and one honorable mention award from the MarCom Awards competition, an international marketing awards program.

A platinum award was given for Walla Walla University’s Student Employment Kit.


A gold award was given for Key Technology’s 2013 shareholder’s presentation video.


A second gold award was given for one of many videos produced for LA-based White Memorial Medical Center’s Centennial Gala Celebration program.


The honorable mention award also went to White Memorial Medical Center, for another video created for their centennial celebration that honors employees.

Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. More than 6,500 entries were submitted from throughout the United States, Canada and 15 other countries.

Bigger. Better. More.

Bigger. Better. More. That’s the theme we created to help Littleton Adventist Hospital leverage their 25-year anniversary to refresh their brand and show how they’ve grown to meet their community’s needs. In addition to direct mail and print ads, we worked with them to produce a video, Web content and elevator wraps.

Littleton Adventist Hospital 25-year Anniversary Video

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Littleton Adventist Hospital 25-year Anniversary Web Page

Littleton Adventist Hospital 25-year Anniversary Elevator Wraps