How Humor Helps Your Message Get Heard

Sometimes you have to deliver messages that your audience needs to know, but doesn’t necessarily want to take the time to hear—like these financial aid videos we produced for a university. A dose of humor, coupled with a fast-moving whiteboard style, is an effective way to draw the viewer through a video they might otherwise have skipped.
What things do you feel your clients just don’t understand about your product or service—that could delivered as content with a dash of entertainment value?

CMBell Company and Clients Win Three Awards for Creative Work

Creative work developed by CMBell Company and clients has received one bronze and two merit awards from the 12th Annual Service Industry Awards competition.

A bronze award was given for Walla Walla University’s Student Employment—Employer Calendar/Direct Mail.



A merit award was given for Walla Walla University’s Student Employment Kit.

A merit award was given for Independent Colleges of Washington’s 60-year anniversary video.

Approximately 1,500 entries were received in this year’s competition, which was judged by a national panel of experts. The entries were judged on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.