You only have a few seconds to make a good impression online.
That’s why good, intuitive design is so vital. Humans see thousands of images every day, so you have to give them reason to pay attention to yours. Not only is it about creating a visually arresting look, but good design engages the human brain on a subconscious level.
A website that doesn’t perform, engage, or inspire confidence can quietly erode a business’s brand and cost them sales.
So how do you know when it’s time to prioritize a redesign? Here are some clues:
Mobile Experience Falls Short: Your site doesn’t perform well on mobile devices, leaving users frustrated and disengaged.
SEO Uncertainty: You’re unsure if your site is optimized to attract organic traffic, so you may be missing out on potential leads.
Analytics Are Out of Reach: Accessing performance data requires vendor requests, delaying insights and adding costs—meaning you rarely, if ever, review critical metrics.
Confusing Navigation: Visitors struggle to find what they need due to unintuitive design, driving them away before they have a chance to become a customer.
Inadequate Content Insights: Without easy access to data on popular content, you can’t prioritize what resonates most with your audience.
Weak or Hidden Calls to Action: Your site lacks clear, compelling prompts, making it harder for visitors to take the next step.
Outdated Visuals: The design feels stale or out of date, undermining your brand’s credibility.
Lackluster Imagery: Without striking, high-quality visuals, your site fails to capture attention or reflect your brand’s excellence. Images scream "so-so" instead of "wow!"
Content Misses the Mark: Your messaging isn’t designed for a digital experience and doesn't make a persuasive case for your brand.
Updates Are a Hassle: Making changes is cumbersome and time-consuming, stifling your ability to stay current.
Security and Reliability Concerns: You lack confidence in your site’s uptime and security.
A strategic redesign can take your brand’s digital impact to a new level. Need some inspiration? See how one of our clients revamped their website and saw immediate results starting on day one (see before-and-after look here).