persuasion

How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

Why are the JOB page and the ABOUT US page so frequently lackluster on business websites?

For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.

Use Video as a Gala Centerpiece

This hospital video, developed for their anniversary gala, achieves multiple things:

  • Evokes cause for celebration
  • Tells what they’re most proud of
  • Invites donors and friends into the organization
  • Delivers a message of momentum
  • Conveys to the community their essential role in the hospital’s success now—and in the future

When you have a captive audience at an event like a gala, you want to make every moment build a feeling of pride and enthusiasm for the organization. Nothing does that like a well-produced video.

Are you using video to change how people feel about your organization?