Maybe there's a reason that blue is the #1 choice for corporate branding and identity, as many hope to cash in on the intrinsic belief that blue represents constancy, quality, and achievement. It does seem to be a color that many executives like—and as you can see, we’ve used it for our own brand because of its classic, timeless appeal.
Blue puts us in a peaceful frame of mind, helps remove our walls, and opens conversation. Social networking sites employ the color nearly to excess. A quick glance at your smartphone will likely reveal app icons in various shades of blue.