Web, Social Media
Kari Arns
CMBell and Clients Win Hermes Awards

We’re pleased to announce that three recent creative projects have received awards from the 2024 International Hermes Creative Awards Competition.

CMBell and Clients Win Hermes Awards
Marketing, Design
Kari Arns
How to Make the Most of Your Big Announcement

Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey. 

How to Make the Most of Your Big Announcement
Web, Social Media
Kari Arns
The Secret Ingredients To Getting Better ...

How do you know if you’re getting the best possible results from your social media?

You should be getting leads (or sales, if your product can be purchased online), and your audience and engagement should be growing.

The Secret Ingredients To Getting Better Results From Your Social Media
Video
Kari Arns
What Kind of Video Will Your Business Need in ...

If you’re ready to level up your video content game, the next step is figuring out what kinds of videos will fit your goals.

Here are just a few of the video options to consider:

What Kind of Video Will Your Business Need in 2024?
Executive Communications
Kari Arns
20 Questions to Ask Your Next Communication ...

Looking to hire a new communication team leader?

Hiring for a communication position—and wishing you could dig a bit deeper than the standard interview questions? You know, the ones that ask about strengths and weakness, career plans, and why they are interested in this particular position.

20 Questions to Ask Your Next Communication Candidate—Before You Hire

design

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A Look Inside an Award-Winning Community Awareness Campaign

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A Look Inside an Award-Winning Community Awareness Campaign

What goes in to making a campaign that gets noticed—and creates awareness?

Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.

CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.

CMBell and Clients Garner Four Awards in One of Largest Creative Competitions

CMBell and Clients Garner Four Awards in One of Largest Creative Competitions

CMBell and four of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,000 entries submitted from creative teams in dozens of countries.

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Color Psychology: Blue is the Color of Calm and Constancy

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Color Psychology: Blue is the Color of Calm and Constancy

Maybe there's a reason that blue is the #1 choice for corporate branding and identity, as many hope to cash in on the intrinsic belief that blue represents constancy, quality, and achievement. It does seem to be a color that many executives like—and as you can see, we’ve used it for our own brand because of its classic, timeless appeal.

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10 Ways to Make Your Presentation Unforgettable

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10 Ways to Make Your Presentation Unforgettable

The way we adapt to the crowded world of communication is by evaluating a message in a matter of seconds to see if it interests us. If it doesn't, we move on. Your job as a presenter, then, is to make it as rewarding and easy as possible for your viewer to grasp your message.

Here are 10 things you can do right now to improve your PowerPoint or other presentations:

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

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How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]

Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?

For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.