What is it about some websites that just instantly feel right—even if you can't quite put your finger on why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously.
Why Campaign Landing Pages are the Best Practice
Discover 12 Secrets of a Winning Website
How To Keep Your New Website Project on Budget and On Schedule
11 Reasons To Update Your Website
Behind the Scenes of a Website Redesign
How To Get More Than You Paid For From Your Web Vendor
As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good.
An Inside Look at a Website Redesign
Have you ever been completely taken in by a website, but couldn’t really say why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.
A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.
The Secret Ingredients to Getting Better Results From Your Social Media
Web Design Magic: 5 Visual Cues That Speak To Our Subconscious
Level-up Your Website With These 12 Tips
A Behind-the-Scenes Look at a Website and Visual Brand Makeover
Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.
CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.
Take the First Step Towards Getting a Winning Website
Creating a new website can easily slip into the “not today” category, and for good reasons.
It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?
How To Get Your Video Seen By More People
Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.
Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.
How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]
![How Two of Your Company's Web Pages Could Be Hurting Your Business [and What You Can Do About It]](https://images.squarespace-cdn.com/content/v1/520ae1d7e4b0734e32e175ff/1550591859318-98TJUVXXESXZP6Y5ZMYM/airbnb.imac-3+2.jpg)
Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?
For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.
9 Tips on Finding a Web Vendor That Can Take Your Website to the Next Level
The new year is a good time to take a fresh look at your website—your front door to business—and ask “is it helping my business grow, or standing in the way of growth?”
If you’re not quite there yet, the right web development firm can help you take your website to the next level—and in the process, make it easy, painless, and affordable to give your website a true competitive advantage.
Are You Losing Customers Because of Your Website?
If you’re in business, it’s likely that more prospective customers will visit your website than your actual storefront. In fact, your online presence is a vital determinant in whether visitors will buy from, support, work for, or donate to your cause.
Creators of great websites understand this and artfully use the tools that can convert your visitor into a customer. You can too.
Is Your Company's Online Presence Working? The Quick Test
For most businesses, it’s very likely that customers will interact with your company more online than in-person. It's also the case that nearly everyone searching online for your type of business won't get past the first page of Google results; and once they visit your website, they won't stick around if they can't immediately find what they are looking for.