Getting heard is getting harder. But creating good content continues to be a winning strategy for building strong brands.
Whether you want to build culture, increase employee engagement, or win customers, video outperforms all other media in getting viewed and remembered and should be part of your 2017 brand content strategy.
But don't get caught thinking only of traditional, high-cost video productions. Videos now come in all kinds of styles and price points—some less than you've paid for a traditional print ad. Here are eight popular types to consider:
Pros: This is a fast, affordable way to bring simple messages to life using motion graphics and music. Great tool for adding impact to websites, digital ads, and e-letters. In its simplest form, this can make you look smart even if you don't have the time or the budget to get great photos. And it can be embellished with photos or illustrations.
Pros: Nothing reveals the heart of your organization like a story. These can be built with interviews, narration, b-roll, still images, illustrations, and on-screen text using fresh production techniques and arresting music, but the key is often a good interview. This versatile style is the must-have piece in any company's video portfolio and works well for web, special events, fundraising galas, e-letter marketing, and digital marketing.
Pros: Put your old-school PowerPoint presentation on steroids by reinterpreting it as a video rich with visuals, music, and narration. Good for selling an idea, strategy or vision to employees, customers, and shareholders.
Wondering how video can help your brand get noticed? Let's talk.